New Arrivals

New Arrivals

The freshest jewelry, bracelets, charity styles and accessories to hit our site.

Pura Vida Bracelet Club

Choose between two exclusively designed bracelet packs every month or leave it a surprise and we’ll deliver your fave right to your doorstep!

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Pura Vida Jewelry Club

With the Pura Vida Jewelry Club you’ll receive an exclusive 2 piece jewelry set that no one else can get their hands on!

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How We Give Back


We work with artisans to create handcrafted products while providing sustainable and fair employment.


We ship all of our products in eco-friendly recyclable packaging and offer the option for plastic free shipping.

$4+ million donated to charity

We've partnered with 200+ charities across the globe and have helped support great causes along the way.

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