DIY,Fashion,Giving Back

Pura Vida's Denim Drive!

Hey PV fam, it’s time to give your old denim a new life  

We all know (and love) “spring cleaning,” but fall can be the perfect time to recycle your old denim apparel! That’s why we’re holding a…..drumroll please…..DENIM DRIVE (with the help of our friends over at Cotton's Blue Jeans Go Green™ program)! 

By recycling your old denim, you’ll be helping divert textile waste from landfills. Since authentic denim is made from cotton (a sustainable fiber), it can be broken down to its natural state, recycled, and transformed in a multitude of ways, like into natural cotton fiber insulation. Every piece of denim makes a difference!

Ready to get going? We’ve outlined the easy steps for you below:

1. Go through your closet and grab any denim you don’t wear anymore!

This can include scraps of denim, or even denim with holes, tears, or stains – we want it all!  You can recycle any type of denim apparel, including jeans, jackets, shirts, skirts, and more (as long as they’re 90% or more cotton). Your pieces can be colored, embellished, and/or printed.

2. Bring your denim to the nearest Pura Vida Retail Store between 11/14 & 11/20.


Store locations include: 

  • La Jolla (Westfield UTC) 4485 La Jolla Village Dr Suite F3A, San Diego, CA 92122
  • Irvine (Irvine Spectrum) 746 Spectrum Center Dr Suite 746, Irvine, CA 92618
  • Myrtle Beach (Broadway at the Beach) 1183 Celebrity Cir #410, Myrtle Beach, SC 29577
  • Gilbert (San Tan Village) 2218 E Williams Field Rd suite 412, Gilbert, AZ 85295
  • Camarillo (Camarillo Premium Outlets) 910 Camarillo Center SP #834 Camarillo, CA 93010

3. Put your denim in the bin collection station and score $5 off all Pura Vida apparel as a reward (oh yeah, we did that)! 

Can’t contribute to the drive? Don’t fret, we’ve compiled a list of unique ways you can recycle your old denim below! And don’t forget to shop any of our sustainable tees that are all 100% cotton!

Ready to recycle your old denim? Let’s get right into it:

First things first – if you’re not ready to part with your denim, you can totally add some flare using things you might already have at home! Our fave ways are by adding patches or pins, using embroidery, or painting right onto your denim with fabric paint! Check out some examples below:

If you’re looking to create something out of your old denim, we found some great DIYs below that you might want to try:

1. Scrunchies

Scrunchies are the PERFECT fall/winter accessory, and this tutorial makes it super easy to make your own! You’ll need:

  • Denim scraps
  • Elastic ribbon
  • Popsicle stick
  • A pattern (can be found here)

Check out the tutorial here for a full list of steps!

2. Crossbody Bag

This DIY crossbody purse is about to become a staple in our wardrobe – and it goes with everything! You’ll need:

  • Pair of old jeans
  • 2 D-rings (0.5 inch)
  • Strap
  • Snap fastener

Check out the tutorial here for the full rundown!

3. Holiday Decor

DIY. Mini. Christmas trees. Need we say more?! Here’s a list of what you’ll need:

  • Old ripped denim jeans
  • Scissors
  • Embroidery Threads & needle
  • Cushion stuffing
  • Ribbon

Check out the tutorial here for all the details!

4. Wall Organizer

Perhaps the most useful of this list is a super cute wall hanger that will have you EXCITED to stay organized! Here’s what you’ll need for this DIY:

  • Denim scraps
  • Styrofoam
  • Fabric glue

Check out the tutorial here for a full list of steps! 

And remember, all scraps from these projects can be recycled through Cotton’s Blue Jeans Go Green™ program!

Happy recycling!

(Blue Jeans Go Green™ is a trademark of Cotton Incorporated.)  

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