Well, the cat’s out of the bag: Our Project C.A.T. Tiger Scrunchie is *the* accessory for fall! Featuring a tiger stripe design and the cutest bow accent, it’s the perfect piece to pull your look together on even the wildest of hair days.

Pura Vida is partnering with World Wildlife Fund and Discovery, Inc. for the Project C.A.T. Collection. For each pair sold, 5% of the purchase price* will be donated to Project C.A.T., in support of World Wildlife Fund’s efforts to double the number of tigers in the wild. To date, Project C.A.T.’s support has helped WWF to conserve nearly 6 million acres of protected land across three countries. The funds raised through our collaboration will help to further this work, and ensure a healthy habitat for future generations of tigers.

*Donations will be made through July 2023, with a minimum guarantee of $100,000. If you'd like to learn more about our Charity donation percentages, click. If you'd like to learn more about our charity donations, click here.

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