Mystery Bracelet

Love surprises? (Yup, us too.) Grab one of our Mystery Bracelets, and we'll send you a super-special, totally secret style!All bracelets valued at $7-$12 so you're guaranteed to save at least 42%! Plus, you'll often receive a style not available anywhere else. Brb, adding to cart...*We cannot guarantee that you won't receive duplicates when ordering multiple mystery bracelets*

Wave Ring

Ride the waves all summer long with our best-selling simple, yet dainty, "Wave Ring." Available in three finishes, sterling silver, rose gold and gold, our Wave Ring is the perfect addition to your Pura Vida collection!

Pura Vida Monthly Rebillable Bracelet Subscription

Receive 3 exclusive bracelets within 4-5 days of your first purchase. After that, your card will be charged on the 7th each month and your Bracelet Club pack should arrive around the 15th!

Mystery Ring

Love surprises? (Yup, us too.) Grab one of our Mystery Rings, and we’ll send you a super-special, totally secret style!All rings valued at $12+ so you're guaranteed to save at least 50%! Plus, you'll often receive a style not available anywhere else. Brb, adding to cart...*We cannot guarantee that you won't receive duplicates when ordering multiple mystery rings*

Save the Sloths Charm

Who doesn’t love this adorable, sleepy species? You can help save threatened sloth populations by purchasing this exclusive charm bracelet! For each bracelet sold, 5% of the purchase price* will be donated to the Rainforest Trust, a nonprofit that purchases and protects the most threatened tropical forests, which are home to countless threatened and endangered species, including sloths.*If you'd like to learn more about our Charity donation percentages, click here.

Oval Open Ring

Who knew a simple metal style could make such a major statement?! Our Oval Open Ring was made to make you stand out this summer, thanks to its oversized, slightly curved design. Wear it with another metal ring or two to add even more drama, or pair it with an understated bracelet for a more casual look.

For The Oceans

Oceanic Preservation Society (OPS) is dedicated to protecting our oceans and planet for future generations. It exposes complex global environmental issues and promotes advocacy through the use of film, photography, storytelling and social media collaboration. 5% of the purchase price* will be donated to Oceanic Preservation Society.If you'd like to learn more about our Charity donation percentages, click here.

Dreaming Outloud II Pack

You guys were totally *obsessed* with last year’s Dreaming Outloud Pack (so much so, in fact, that it sold out in 52 hours!). So we brought it back. Designed exclusively for Pura Vida by @dreaming_outloud’s Hailey Miller, this sure-to-sell-out stack features Hailey’s signature hues, the cutest bus charm, an ID bracelet and more. Place your order, like, yesterday, because it won’t be in stock for long!

Solid Mini Braided Bracelet

Our new Mini Braided Solid bracelets are a delicate take on a classic style. Every bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel. Every bracelet is unique and hand-made therefore a slight variation in color combination may occur.

Multi Mini Braided Bracelet

Our new Mini Braided bracelets are a delicate take on a classic style. Every bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel. Every bracelet is unique and hand-made therefore a slight variation in color combination may occur.

Silver Stitched Beaded Anklet

Happy feet are sooo in this summer, and our Stitched Beaded Anklet is guaranteed to make you smile. Each bitty braided band is decorated with teeny tiny beads, and was practically made for stacking (so grab one in every color!).

Delicate Wave Anklet

Looking for an anklet that’s sure to make a splash? Then you *have* to check out our new Delicate Wave Anklet! Part of the best-selling Wave Collection, this surfer-chic style is set on a dainty chain, and is available in silver, rose gold or gold finishes. Match it back to your other favorite Wave styles, and you’ll be totally set for summer.

Dreaming Outloud Pack

The Dreaming Outloud Pack is named after one of our very fave Instagram influencers, Hailey of @dreaming_outloud. Hailey’s Instagram is full of the most amazing travel and style photos, making her the perfect person to design our newest adventure-ready wrist. This set of five bracelets perfectly captures the bold colors and boho feel of her gorgeous feed, and features dreamy designs that give off a free-spirit sorta vibe.

Friendship Pack

Save 35% on bracelets by purchasing our bestsellers bundle ($70 value), featuring 10 of our top selling originals of all time! Wear them all together or mix and match your favorite combinations. Every bracelet is unique and hand-made therefore a slight variation in color combination may occur.

Hakuna Matata Anklet

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel. Every anklet is unique and hand-made therefore a slight variation in color combination may occur.

Lost at Sea Anklet

Sunflower Charm

Bring a little sunshine to your bracelet collection with our Sunflower Charm Bracelet. Set on a simple string band—perfect for any fall stack—it features an enamel sunflower charm that’s sure to brighten up your day every time you wear it!

Save The Dolphins

Oceanic Preservation Society (OPS) is dedicated to protecting our oceans and planet for future generations. The organization exposes complex global environmental issues and promotes advocacy, including advocating for global protection for dolphins. 5% of the purchase price* will be donated to Oceanic Preservation Society.If you'd like to learn more about our Charity donation percentages, click here.

Silver Wave Charm

Ride the wave in style with our new Wave Charms! This bracelet features three colored strings and a cutout wave charm that looks totally rad worn solo or in a stack.

Star Hoop Earrings

This pretty pair of earrings will have you seeing stars. Designed with bitty, baby hoops and dangling star charms, these eye-catching beauties are literally out of this world.

Silver Mood Ring

What's your vibe? Our new mood ring will give you all the feels. Pair it with our Silver Mood Charm Bracelet for a super moody look (in the best way possible). Here's what each color means:Blue: Feelin' fine & on cloud ninePurple: Passionate & loving (aw, so sweet!)Green: Super chill & ready to relaxAmber: Next-level creative & totally dreamyRed: Full of energy & stoked for an adventureBlack: Feelin' powerful & mysterious

Beach Life Bracelet

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Wave Ear Cuff

Want a rad way to show off your surfing obsession? Look no further than our new Wave Ear Cuff! Featuring a sterling silver finish, this gnarly design wraps around the top of your ear for a look that’s a little bit edgy (and a whole lot beachy).

Midnight Waves

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Good Vibes Bracelet

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Rose Quartz Bracelet

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Boarding 4 Breast Cancer

Boarding for Breast Cancer (B4BC) is a non-profit foundation that advocates early detection and a healthy, active lifestyle as the best means for breast cancer prevention. Founded in 1996, B4BC empowers young people to make positive choices that promote lifelong wellness through outreach, prevention and support programs. 5% of the purchase price* will be donated to Boarding for Breast Cancer.If you'd like to learn more about our Charity donation percentages, click here.

Enamel Wave Ring

One way to guarantee some killer surf style? By stocking up on our new Enamel Wave Rings! Available in three gnarly finishes—gold, silver and rose gold —they’re a fresh summer take on our best-selling wave ring (and are sure to sell out just as fast!).

Wave Stud Earrings

Wanna up your surf style? Our Wave Stud Earrings make a splash with any outfit! Inspired by the best-selling Wave Ring, this silver style is super gnarly (and sure to sell out really fast).

Painted Blooms Ring

Bloom this Spring in our new Painted Blooms Ring featuring a cute and sweet band of enamel daisies that go perfectly with any other flirty styles!

Pura Vida Monthly Rebillable Jewelry Subscription

Receive 2 exclusive jewelry styles within 4-5 days of your first purchase. After that, your card will be charged on the 7th each month and your Jewelry Club pack should arrive around the 15th!

Shoreline Anklet

It’s almost beach season (yay!) and our Shoreline Anklet is sooo here for it. Available in four spring shades and two finishes—rose gold and silver—this bitty braid design features one of our best-selling Wave charms for a surf-ready style.

Save The Sea Turtles

The Sea Turtle Conservancy, the world’s oldest sea turtle research and conservation group, carries out worldwide programs to conserve and recover sea turtle populations through research, education, advocacy and protection of the natural habitats. 5% of the purchase price* will be donated to Sea Turtle Conservancy.If you'd like to learn more about our Charity donation percentages, click here.

Opal Saturn Ring

The stars all aligned to bring you our Opal Saturn Ring. This space-inspired style comes in two metal finishes—silver and rose gold—with a glittering opalescent filling in blue or white. Each stone is one-of-a-kind, so no two rings look alike!

Petite Heart Hoop Earrings

Why wear your heart on your sleeve when you can wear it on your ear?! Our Petite Heart Hoop Earrings are sweet and chic, with tiny enameled hearts that you’re *so* gonna love.

Stone Hoop Stud Earrings

Go full-on boho with our Stone Hoop Stud Earrings. This vintage-inspired style features a chic sterling silver hoop with a bright turquoise stone in the center. The gemstones are totally genuine—meaning no two look alike—and give off southwest vibes (even when you’re hanging by the beach).

Daisy Ring

Everyone loves fresh flowers, but our Daisy Ring is sooo much better. Set on a silver-plated band, this low-profile style features an enameled daisy charm that’s perfect for stacking (and practically screams spring!).

Wave Ear Climber

Every outfit’s sure to make waves when you’re wearing our Wave Ear Climber. This sterling silver or rose gold design wraps around your ear for a statement-making style, and looks even more epic when paired with another piece (or two) from our best-selling Wave collection.

Suicide Prevention and Awareness

Nearly 800,000 people die by suicide in the world each year, which is roughly one death every 40 seconds.The mission of Suicide Awareness Voices of Education (SAVE) is to prevent suicide through public awareness and education, reduce stigma and serve as a resource to those touched by suicide. Helps us raise awareness with the purchase of this bracelet, and for each one sold, we’ll donate 5% of the purchase price to SAVE.If you'd like to learn more about our Charity donation percentages, click here.

Hakuna Matata

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Ocean Sunrise

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Anxiety Disorder Awareness

The Anxiety & Depression Association of America (ADAA) is an international nonprofit organization dedicated to the prevention, treatment, and cure of anxiety, depression, OCD, PTSD, and co-occurring disorders through education, practice, and research. 5% of the purchase price* will be donated to the Anxiety & Depression Association of America.If you'd like to learn more about our Charity donation percentages, click here.

"The Jetsetter Pack" by The Blonde Abroad

Satisfy a major sense of wanderlust with our new Jetsetter Pack! Designed exclusively for Pura Vida by @theblondeabroad — an award-winning solo female travel blogger — this style pack features five PV bracelets perfect for any gorgeous globetrotter. The stack comes in soft shades of grey, blush and rose gold, and includes some of the cutest travel-inspired charms we’ve literally *ever* seen! Whether you’re exploring the world or just hanging out at home, this sure-to-sell-out stack looks good no matter where you go.

Mood Charm Bracelet

So…what’s your vibe? Find out now with our Silver Mood Charm Bracelet! Featuring a bitty braid band and circular mood charm, this bracelet will change colors throughout the day based on your mood. Pair it with our Mood Ring to get alllll the feels. Here's what each color means:Blue: Feelin' fine & on cloud ninePurple: Passionate & loving (aw, so sweet!)Green: Super chill & ready to relaxAmber: Next-level creative & totally dreamyRed: Full of energy & stoked for an adventureBlack: Feelin' powerful & mysterious

Daisy Studs

Who needs a dozen roses when you can have a pair of these Daisy Studs instead? These tiny-but-bold earrings add just the right amount of pop and color to your outfit, and are the duo you’ll wear all. spring. long.

Rose Gold Stitched Beaded Anklet

Rising Sun Ring

No need to wake up in time to see the sun rise when you can wear our Rising Sun Ring instead. This etched, signet-style ring comes in two metal finishes—silver and gold—and is designed to easily stack with other styles for a layered look.

Sea Turtle Ring

Everyone’s obsessed with these cute sea creatures (and our new Sea Turtle Ring, too!). Available in three color combos—gold with a sea green stone, silver with a sky blue stone and rose gold with a rose gold stone —this super-stackable style looks even more adorable with our Sea Turtle Charm Bracelet and Earrings!

Gold Stitched Beaded Anklet

Floral Stacking Ring

Sure, you could buy yourself flowers. Or you could snag one of our Floral Stacking Rings instead! Available in two finishes—rose gold and silver—this pretty piece features a whole bouquet of beautiful blooms for a stackable style that screams spring.

Oval Rose Quartz Ring

Hopeless romantics, this ring’s for you! Our Oval Rose Quartz Ring is designed with a dainty sterling silver band and 100% genuine rose quartz gemstone, which attracts love and promotes compassion. Each stone is super unique, so you’re guaranteed to have a one-of-a-kind piece!

The Charli D'Amelio Pack

Two words: Charli. D'Amelio. Need we say more? If you're obsessed with the TikTok star like we are, then you're going to love this new influencer pack designed by the one and only, Charli D'Amelio!! It's ALLLL smiles here with this bright and playful stack featuring 5 bracelets full of sunshine! This highly anticipated best-seller features bright shades of yellow, pink and blue, and includes a super cute Beaded Bracelet, Happy Face Beaded Bracelet, and a smile ready ID Bar Bracelet! This stack is sure to be your own personal pick-me-up!

Reversible Enamel Wave Ring

Our first ever reversible ring! Available in silver and rose gold with mother of pearl chips embedded in the enamel for a sparkling swell. Flip it upside down to match your mood or ‘fit.

Chain Ear Wrap

Our Chain Ear Wrap takes your jewelry game to the next level. The post features an itty bitty turquoise stone or moonstone stud—which is 100% genuine, so no two look alike—with a delicate chain that loops around and attaches to the back. You could call ’em extra (but we call ’em extra cute).

Daisy Choker

Nothing says spring like a bouquet of fresh flowers…which is where our silver Daisy Choker comes in. Designed with five enameled daisy charms spread across a delicate silver- plated chain, this easy-to-layer style has a girly, sorta-retro vibe that’s so in this season.

Save The Dolphins Pack

Coral Reefin'

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

White Sands Bracelet

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Fun in the Sun

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Wave Toe Ring

The next addition to our best-selling Wave collection? The new Wave Toe Ring! This gnarly style was practically built for beach season, and looks great worn solo or layered up with other Wave styles (cuffs, charms, earrings, necklaces, etc.).

Raw Gemstone Ring

Bring the good vibes wherever you go with this simple yet chic Raw Gemstone Ring! This sleek silver look comes in five gorgeous gemstones - amazonite, amethyst, moonstone, rose quartz and turquoise - that each exude a different vibe. And because each stone is 100% unique, no two look alike! Here's what each stone means:Rose Quartz: LoveTurquoise: ProtectionAmethyst: BalanceAmazonite: ConfidenceMoonstone: Intuition

Moonstone Double Stone Ring

More is always more, especially when it comes to sparkling stones! Our Moonstone Double Stone Ring is set on a delicate rose gold band, and features both a teeny tiny crystal and a genuine moonstone gemstone (which is 100% unique!). Moonstone is known for sharpening your intuition, so you can trust your gut and look super chic.

Under the Sea

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Multi Braided Bracelet

Every braided bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel. Every bracelet is unique and hand-made therefore a slight variation in color combination may occur.

Rose Gold Delicate Wave Bracelet

Wanna add another style to your Wave collection? Our new Delicate Wave Bracelet is the perfect piece to pick up if you’re looking for a dainty design. Set on a simple string band with a low-profile rose gold wave charm, this piece is shore to look cute when paired with our Delicate Wave Anklet or Necklace.

Mental Health Awareness

Mental Health America (MHA) is the nation’s leading community-based nonprofit dedicated to addressing the needs of those living with mental illness and promoting the overall mental health of all. Shop this style to show your support for people living with mental illness and their loved ones, and we’ll donate 5% of the purchase price* to Mental Health America.If you'd like to learn more about our Charity donation percentages, click here.

Beach Life Anklet

Platinum Grey

Add a little sparkle to your collection with our Platinum bracelets. Available in multiple colors, the Platinum bracelets are sure to jazz up your outfit.

Star Necklace

Shine extra bright in our Star Necklace. With an itty bitty star charm set on a delicate silver chain, this pretty piece adds a little magic to your look and layers perfectly with other PV styles.

Boho Turquoise Ring

Add some bling to your ring collection with this boho turquoise piece. Handcrafted with a semi-precious stone and sterling silver, this super-special spring style takes your look to the next level. Oh, and because each stone is all-natural, every ring is 100% unique.

Rose Gold Malibu Anklet

Love our Malibu Bracelets? Then you def. need one of these! With faceted¬†rose gold beads scattered across a multi-string band, the Malibu Anklet is simple enough to wear with everything, but glam enough to totally step u

Sunflower Choker

’Tis the season for florals (and our new Sunflower Choker)!. This delicate and adorable piece is set on a sterling silver chain with a bouquet of enameled sunflower charms sprinkled throughout. The only thing that could make it cuter? Wearing it with the Sunflower Earrings and Ring, too!

Delicate Wave Necklace

Make a subtle splash in our new Delicate Wave Necklace! Designed with a dainty rose gold or silver chain, it features a tiny triple-wave charm that’s both simple and chic. It’s the perfect style for mermaids, beach babes and anyone who wants to feel like it’s summer (all year ’round).

Statement Heart Ring

It was love at first sight with this oversized Heart Ring! This heart silhouette cast in romantic rose gold or shimmering silver makes a big statement and is sure to sweep you off your feet!

Gem Mountain Necklace

Our Gem Mountain Necklace is perfect for the outdoor explorer who loves to show off her feminine side. Set on a delicate silver or rose gold chain, the necklace features a double mountain charm (one that’s filled with turquoise or mother of pearl stone). This 100% gemstone boosts your creativity and lowers your stress. Plus, it’s totally unique—so no two look alike! Don't forget to pair it with our Gem Mountain Charm for the perfect look!

Rose Gold Malibu Bracelet

Our new Malibu bracelets are a subtle but sweet way to show off your glamorous side. Featuring delicate faceted beads available in silver, gold, and rose gold, these bracelets will add a little sparkle to any stack.

Koala Charm

Who doesn’t love this iconic Australian animal?! Our new Koala Charm bracelet features a bitty braid design with an adorable hanging koala charm, and comes in a silver or rose gold finish. For each bracelet sold, 5% of the purchase price* will be donated to World Wildlife Fund in support of its mission to conserve nature and reduce the most pressing threats to the diversity of life on earth, including projects that help protect koala habitats.*Donations will be made through July 2023, with a minimum guarantee of $100,000. If you'd like to learn more about our charity donations, click here.©2023 DCL. WWF® and ©1986 Panda Symbol are owned by WWF. All rights reserved.

Raw Crystal Ring + Earring Set

Elevate your everyday look (or be the star of the holiday party) with our limited-edition Raw Crystal Ring Set. This rose gold ring and earring duo features gorgeous raw crystals for a boho-chic style, and is the perfect gift for all the pretty ladies on your list. (Hint: That includes you!)

Pride Mini Braided Anklet

Our Pride Mini Braided Anklet is the perfect summer accessory to show your pride and celebrate the LGBTQ community all year long! Featuring a delicate mini braid of rainbow string, each anklet is not only adjustable, but also 100% waterproof! For every anklet sold, we’ll donate 5% of the purchase price* to The Trevor Project, the leading suicide prevention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young people.*If you'd like to learn more about our Charity donations, click here.

Grapevine Purple Bracelet

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Falling Stars Earring Set

Our Falling Stars Earring Set is officially the cutest pair on the planet. This mismatched design features a crescent moon stud and dangling star charm in Sterling Silver or Rose Gold. Try ‘em with our Cosmos Choker for even more celestial charm.

Panda Charm

With two color options to choose from, our new Panda Charm bracelet is guaranteed to be a favorite for any animal lover! For each bracelet sold, 5% of the purchase price* will be donated to World Wildlife Fund in support of its mission to conserve nature and reduce the most pressing threats to the diversity of life on earth, including projects that help protect vulnerable panda populations.*Donations will be made through July 2023, with a minimum guarantee of $100,000. If you'd like to learn more about our charity donations, click here.©2023 DCL. WWF® and ©1986 Panda Symbol are owned by WWF. All rights reserved

Save the Elephants Charm

Show your love for elephants with our new Save the Elephants Charm bracelet! For each bracelet sold, we’ll donate 5% of the purchase price* to The Elephant Sanctuary, a Tennessee- based nonprofit that provides captive elephants with individualized care, the companionship of a herd, and the opportunity to live out their lives in a safe haven. The Elephant Sanctuary also raises public awareness of the complex needs of elephants in captivity, as well as the crisis facing elephants in the wild.*If you'd like to learn more about our Charity donation percentages, click here.

Autism Acceptance

The Autism Society of America, the nation's leading, grassroots Autism organization, exists is to create connections, empowering everyone within the Autism community with the resources needed to live fully. Along with its nationwide network of affiliates, the organization supports over half a million people in the Autism community annually. It believes that acceptance is creating a world where everyone in the Autism community is connected to the support they need when they need it. For more information, referrals, and support, visit AutismSociety.org. Shop this style to show your support, and for each bracelet sold, we’ll donate 5% of the purchase price* to the Autism Society.If you'd like to learn more about our Charity donation percentages, click here.

Love Hearts Band Ring

All you need is L-O-V-E... And this fairytale Love Hearts Band Ring! With the word "Love" etched into the inside of an endless band of pretty gold, rose gold or silver enamel hearts, you'll never forget what matters most.

Aloha Script Charm

Say hello—er, aloha—to your next favorite bracelet! Set on a bitty braided band (available in four hues), this style features a rose gold or silver “Aloha” script charm that’ll have you dreaming of a Hawaiian adventure. Good thing summer’s here!

Aspen

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Turquoise Bar Necklace

Look ultra luxe in our Turquoise Bar Necklace, handcrafted with all-natural, semi-precious turquoise stones. This sterling silver style looks amazing when layered with other Pura Vida necklaces. And because each stone is unique

Sea Turtle Stud Earrings

Have a soft spot for sea turtles? Then show it off with our Sea Turtle Earrings! This pretty pair of earrings is available in two beach-ready finishes: gold with a sea green stone and silver with a sky blue stone. But the best part? These studs go swimmingly with our Sea Turtle Charm Bracelet and Ring.

Solid Original

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Open Heart Charm

You can’t help but fall in love with our Open Heart Charm Bracelet! This awww-dorable design features a cutout heart charm that adds some romance to every outfit.

Silver Save the Sea Turtles Charm

Show your love for sea turtles with this exclusive new charm bracelet! For each bracelet sold, 5% of the purchase price* will be donated to the Sea Turtle Conservancy, the world’s oldest sea turtle research and conservation group, which carries out worldwide programs to conserve and recover sea turtle populations.*If you'd like to learn more about our Charity donation percentages, click here.

Citrus Surfline

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Deep Blue Sea

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Silver Malibu Anklet

Love our Malibu Bracelets? Then you def. need one of these! With faceted rose gold beads scattered across a multi-string band, the Malibu Anklet is simple enough to wear with everything, but glam enough to totally step up your style.

Sweet Valley Bracelet

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Satellite Chain Anklet

Our Satellite Chain Anklet is simply the best. This minimal-but-majorly-cool design comes in two metal finishes and four string hues, with a classic braided band and dainty satellite chain.

Mother of Pearl

Our best-selling Riviera Bracelet is back with a new design! In two classic colors—black and white—it features a pretty Mother of Pearl charm that sharpens your intuition, lowers stress and enhances creativity. Oh, and because each Mother of Pearl is unique, no two bracelets look alike!

Rose Gold Save the Sea Turtles Charm

Moonstone Charm Bracelet

We’re over the moon about this gorgeous charm bracelet! Set on a neutral string band—meaning it goes with everything—this style features a genuine moonstone charm, which is known to help you go with the flow and enhance your intuition. Wear it the next time you need the confidence to trust your gut!

Opal Saturn Stud Earrings

You don't have to be a rocket scientist to know our Opal Saturn Stud Earrings are the cutest pair to wear. Available in silver and rose gold finishes, these studs are filled with a glittering opalescent stone, so every pair is 100% unique.

Open Heart Ring

You + our Open Heart Ring = cutest couple *ever*. This dainty and delicate style features a cutout heart design, with a simple band that makes it perfect for stacking. Pair it with the Open Heart Earrings and Charm Bracelet for a look you’ll totally love.

Sea Sun Sand Anklet

Sandy feet look so much cuter when you’re wearing one of our Original Anklets. Designed to look like our best-selling Original bracelets, these are the everyday bracelets you’ll be wearing by the pool and to the beach all summer long.

Stone Wave Necklace

One simple way to make a splash this spring? By wearing our Stone Wave Necklace, of course! The newest addition to our best-selling Wave collection comes in two finishes—silver or rose gold—with a cutout Wave charm filled in with a genuine gemstone.

Seeing Stars Choker

Outshine any constellation in our Seeing Stars Choker. Available in two shimmering metal finishes—silver or rose gold—this statement-making style features a continuous strand of star charms for the most magical cosmic look.

Pineapple Bitty Braid

Get your daily dose of vitamin sea with our Pineapple Charm Bracelet! With a bitty braided band and enameled pineapple charm, it adds a pop of color (and so much cuteness!) to your PV stack.

Open Heart Stud Earrings

Talk about love at first sight! Our Open Heart Stud Earrings come with two cutout heart studs that’ll leave you totally smitten. Wear ‘em with our Open Heart Charm Bracelet and Ring for the perfect pairing.

Meadow Ring Stack

Sure, you could buy yourself flowers. Or you could snag one of our Meadow Stack Rings instead! Available in two finishes—rose gold and silver—this pretty piece features a whole bouquet of beautiful blooms for a stackable style that screams spring.

One Tree Planted

Trees are vital to everyday life. They help clean the air we breathe, filter the water we drink, and are home to more than 80% of the world’s biodiversity! Unfortunately, almost half of the world’s forests are already destroyed, and 80,000 acres of forests are disappearing every day. Help us improve these statistics with our new One Tree Planted Bracelet! For each bracelet sold, we’ll donate 5% of the purchase price* to One Tree Planted, a nonprofit focused on global reforestation and planting trees. *If you'd like to learn more about our Charity donation percentages, click here.

Pride Bracelet

Wear this classic Original Bracelet with pride knowing it’s not only handmade and waterproof, but also supports an amazing cause! For every bracelet sold, we’ll donate 5% of the purchase price* to The Trevor Project, the leading suicide prevention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young people.*If you'd like to learn more about our Charity donations, click here.

Gemstone Triangle Stud Earrings

Sometimes the smallest pieces make the biggest statement. Case in point: Our Gemstone Triangle Stud Earrings. Available in rose gold with moonstone—these studs take any outfit from so-so to soooo cool. P.S. The gemstones are 100% genuine, so every pair is totally unique!

Pave Wave Ring

Add some sparkle to your surf style with our new Pave Wave Ring! This chic and shimmering design comes in two metal finishes—sterling silver and rose gold—with a pave crystal-studded wave that’s sure to make a splash.

Crystal Bead Bracelet

At first glance, this looks like your typical bitty braid bracelet. But take a second look, and you’ll see it’s so much more. Set on a chic white or mint band, our Crystal Bead Bracelet features a faceted crystal quartz stone surrounded by shimmering beads. (P.S. Crystal quartz is a healing stone that boosts your energy and helps you focus!). Oh, and because each stone is unique, no two bracelets look alike!

Nesting Ring

If dainty and delicate is your style, then we def. have the piece for you! Our Nesting Ring includes a duo of super-pretty styles and comes in two finishes - silver with a chalcedony stone or rose gold with a moonstone. One ring is made with a 100% genuine gemstone, and the other features itty bitty, sparkly stones.

Breast Cancer Awareness Ring

Introducing our first-ever charity ring! Show your support for all the strong ladies in your life with our new Breast Cancer Awareness Ring, featuring a pink enamel ribbon. For each ring sold, we’ll donate 5% of the purchase price* to Boarding 4 Breast Cancer, a nonprofit foundation that advocates for early detection and a healthy, active and sustainable lifestyle as the best means for preventing breast cancer.If you'd like to learn more about our Charity donation percentages, click here.

Tarot Card Pendant Necklace

Get a glimpse into your future with our Tarot Card Pendant Necklace. Available in two metal finishes—silver and rose gold—this ready-to-layer style comes with a twisted rope chain and dangling tarot card pendant. Choose from the Lover, signifying finding harmony within yourself; the Star, symbolizing inspiration and renewed optimism; the Sun, foretelling good fortune and happiness; the Moon, representing intuition and imagination; and the Empress, symbolizing femininity and creative expression. (Or play your cards right and get all five!).

Seeing Stars Band Ring

Our Seeing Stars Band Ring will have you have you doing just that! This space-chic style comes in a rose gold and silver finish with a continuous star band that adds all the celestial charm.

Clean Beaches Anklet

It’s our job to protect the beaches and ocean we love, and to keep them clean so we can enjoy them for generations to come. Join the movement and help us make a difference with our new Clean Beaches Anklet! For each anklet sold, we’ll donate 5% of the purchase price to the Surfrider Foundation, a nonprofit dedicated to the protection and enjoyment of the world's ocean, waves and beaches.*If you'd like to learn more about our Charity donation percentages, click here.

Rose Gold Wave Charm

Ride the wave in style with our new Rose Gold Wave Charms! This bracelet features three colored strings and a cutout wave charm that looks totally rad worn solo or in a stack.

Surfrider Bracelet

The Surfrider Foundation is dedicated to the protection and enjoyment of the world's oceans, waves and beaches through a powerful activist network. It focuses its efforts on five key areas: beach access, clean water, ocean protection, coastal preservation and reducing plastic pollution. 5% of the purchase price* will be donated to the Surfrider Foundation.If you'd like to learn more about our Charity donation percentages, click here.

Baby Loss Awareness

March of Dimes fights for the health of all moms and babies. It advocates for policies to protect them, works to radically improve the health care they receive and pioneers research to find solutions. 5% of the purchase price* will be donated to March of Dimes.If you'd like to learn more about our Charity donation percentages, click here.

Silver Delicate Wave Bracelet

Wanna add another style to your Wave collection? Our new Delicate Wave Bracelet is the perfect piece to pick up if you’re looking for a dainty design. Set on a simple string band with a low-profile silver wave charm, this piece is shore to look cute when paired with our Delicate Wave Anklet or Necklace.

Daisy Seed Bead Anklet

Have some fun in the sun with our playful Daisy Seed Bead Anklet. This seed bead design features soft daisies that'll have you dancing in a flower field all year long.

Save The Sea Turtles Pack

Daisy Pack

Spring is finally here, and we’ve got the perfect stack for it! Our new Daisy Pack is the cutest thing you’ll see all spring, with an enameled daisy charm, a seed bead bracelet that’s pretty in pink and a best-selling Malibu design in a fresh pastel hue. Add this stack to your warm-weather collection to make your style even sweeter.

Star Chain Bracelet

Make every outfit twinkle when you’re wearing our Star Chain Bracelet. With a teeny star charm set on a simple, adjustable chain, this delicate bracelet is perfect for pairing with cuffs and other Pura Vida bracelets.

Pearl Hoop Earrings

Every outfit’s a little more elegant with our Pearl Hoop Earrings. This super-pretty pair is dainty and feminine, and looks even lovelier when worn with our Pretty in Pearl Bracelet and Ring.

Gold Wave Charm

Ride the wave in style with our new Gold Wave Charms! This bracelet features three colored strings and a cutout wave charm that looks totally rad worn solo or in a stack.

Gold Malibu Bracelet

Watermelon Charm

Add something juicy to your everyday stack with our Watermelon Charm Bracelet. With a bitty braid band available in two colors (cool white and baby pink), the bracelet also features a colorful enamel watermelon charm. The sweetest part? We added hearts instead of watermelon seeds (aww!).

Sunrise Ring

Our Sunrise Ring is the peak of perfection. This stackable style features an enamel sun rising over a cutout mountain design with a silver hammered band. Match it back to the Sunrise Bracelet for the ultimate outdoor look.

Rose Quartz Charm Bracelet

Look pretty in pink with our new Rose Quartz Charm Bracelet! It features a blush string band and circular rose quartz charm, which is known to attract love and help you show more compassion. Oh, and each rose quartz charm is unique so no two look alike!

Petite Heart Charm

What’s not to love about our Petite Heart Bracelet?! This super-sweet style is set on a bitty braid band, with an enameled heart charm that’s just the right amount of romantic. Choose from threre color combos (or snag one of each!).

Friendship Macrame

If your bestie is the best (and yeah, she totally is!), then grab her one of our Friendship Woven Bracelets! With an intricate pattern and can’t-miss colors, this bright and bold style is the perfect way to show her how awesome you think she is. And don’t forget to snag one for yourself (matching bracelets = BFF status)!

Anxiety Disorder Awareness Pack

The Anxiety Disorder Awareness Pack features a trio of bracelets in soothing hues and a genuine amazonite stone. 5% of the purchase price* will be donated to the Anxiety & Depression Association of America (ADAA). ADAA is an international nonprofit organization dedicated to the prevention, treatment, and cure of anxiety, depression, OCD, PTSD, and co-occurring disorders through education, practice, and research. If you'd like to learn more about our Charity donation percentages, click here.

Rose Gold Wave Pack

For those days when you can’t actually catch some killer waves, our Rose Gold Wave Pack is the next best thing. Featuring a trio of braided bracelets, a new spin on our platinum style, and a cutout wave charm, it nails that effortless surf style you’ll want to wear all summer.

Sand Dollar Charm

Get in a summer state of mind with our new Sand Dollar Charm Bracelet! Designed with a bitty braided band, it features a rose gold sand dollar charm to bring you beachy vibes wherever you go.

Double Chain Turtle Anklet

Did someone say sea turtles? This Double Chain Turtle Anklet is perfect for all turtle lovers with its unique double chain design and darling sea glass turtle charm. And yes -- it'll go perfect with our Sea Turtle Ring and Sea Turtle Charm!

Enamel Sunflower Ring

Need a little flower power? Then snag our Sunflower Ring! This too-cute style is set on a silver band, with a brightly enameled sunflower charm for the perfect pop of color. Pair it with the matching Sunflower Choker and Earrings for a super-fresh set.

Enamel Sunflower Stud Earrings

It’s okay to buy yourself flowers, especially if they’re our Sunflower Stud Earrings! This spring-ready set of studs features enameled sunflower charms, for a style that’s whimsical and romantic (all at the same time).

Stone Wave Charm

The Wave collection you love just got even more gnarly, thanks to the new Stone Wave Charm Bracelet. Set on a simple string band, each bracelet includes a cutout wave charm available in two finishes—silver or rose gold—plus a gemstone filling for a chic surf-ready style.

Playa Seed Bead Hoop Earrings

Add some fiesta feels to all your spring 'fits with our Playa Seed Bead Hoop Earrings. This eye-catching design features a sterling silver post and array of colorful seed beads for a look that's just as cute with your swimsuit as it is with a sundress.

Freshwater Pearl Bracelet

Class up your everyday outfit with our new Freshwater Pearl Bracelet. This bitty braid design comes in three string shades, with a strand of dainty freshwater pearls that are oh so chic. Each pearl is 100% genuine, meaning no two look alike and every bracelet is unique!

Make Waves Signet Ring

Live life making waves and wearing all the wave rings you can! Our newest addition to the Pura Vida wave ring collection is this beautifully detailed Make Waves Signet Ring that makes you feel like you're in the middle of the ocean no matter where you are!

Twin Peaks Signet Ring

We’d move mountains to get our hands on the Twin Peaks Signet Ring! This intricate design comes in a sleek silver finish, with a cute and colorful enameled scene of the sun rising over the mountains. Pair it with our other Twin Peaks styles for an adventure-ready look.

Sunkissed Ring

Our Sunkissed Ring is *the* style to wear when you’re soaking up the sun. Set on a silver band, this stackable style features a sun charm filled with a stunning chalcedony stone carefully cut to catch the light from every angle for maximum sparkle. Match it back to the Sunkissed Bracelet for double the solar power.

Half Flat Woven Bracelet

Our Half Flat Woven Bracelet is a simple style that adds a little texture to every stack. This woven design lends a pop of color that looks perfect with our Original and charm bracelets.

Spring Fling Ring Stack

Find your crush this season wearing our bright and breezy Spring Fling Ring Stack! This set comes with 5 enamel stackable bands in the perfect springtime colors!

"The Rose Gold Rush Pack" by Aspyn Ovard

Obsessed with Aspyn Ovard’s (@aspynovard) beauty tutorials and fashion vids? (Yeah, us too!) Then you’re going to be super stoked to snag one of the exclusive style packs she designed for Pura Vida! This superstar stack is oh-so-chic, with bead, chain and coin styles in a gorgeous rose gold finish. Pair it with our other rose gold jewelry for the full effect.

Raw Gemstone Stud Earrings

Bringing you all the good vibes with these Raw Gemstone Stud Earrings in all shapes and sizes! These turquoise stone studs are genuine gemstones making each pair super unique, just for you! Here's what each stone means:Rose Quartz: LoveTurquoise: ProtectionAmethyst: BalanceAmazonite: ConfidenceMoonstone: Intuition

Wave Stack Set

The only thing better than our best-selling Wave Ring? The sterling silver Wave Stack Set! Featuring (you guessed it!) the Silver Wave Ring, this three-piece pack also includes a simple silver band and turquoise zircon stones. Wear ‘em all together for the ultimate seaside style, or split ‘em up for something a little more low key.

Stop and Smell the Roses

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Santa Cruz Pack

Whether you’re hitting the beach or just hanging out at home, look like a total sea goddess in our Santa Cruz Sea Glass Pack. Featuring five of our bestselling blues together for the first time! Includes a bright blue Malibu, a fresh white Original, a cute friendship braid, a frosted sea glass style, and our best-selling Wave Charm.

Shell Ring Stack

Slay your seaside style with our Shell Ring Stack. This set of four silver designs includes our best-selling Shell Ring, plus a turquoise beaded piece and two textured, stackable styles. Wear them all together for a beautiful beach-day look, or mix and match for something a little more low-key.

Feeling Moody Pack

All in your feelings? So is our Feeling Moody Pack. This dark and bold stack features three of our most-loved styles: the Blue Steel Malibu, the Mood Charm Bracelet in black and the Meadow Mist Original. Wear it when you’re in the mood to add some edge to your outfit. Here's what each color means:Blue: Feelin' fine & on cloud ninePurple: Passionate & loving (aw, so sweet!)Green: Super chill & ready to relaxAmber: Next-level creative & totally dreamyRed: Full of energy & stoked for an adventureBlack: Feelin' powerful & mysterious

Solid Braided Bracelet

Chevron Toe Ring

Calling all fans of our classic Chevron Ring—we’ve got a matching toe ring that will give you major happy feet! This stacked design features a simple chevron pattern with a hammered effect for a little extra texture. Grab one (or two) before sticking your toes in the sand this summer.

Save the Sloths Pack

Everyone’s fave sleepy species is back with a brand-new style pack! You guys were *wild* about our Save the Sloths bracelet, so we’re so excited to introduce our new Save the Sloths Style Pack! Each pack comes with a set of three bracelets and features an adorable hanging sloth charm. For each pack sold, 5% of the purchase price* will be donated to the Rainforest Trust, a nonprofit that purchases and protects the most threatened tropical forests, which are home to countless threatened and endangered species, including sloths.*If you'd like to learn more about our Charity donation percentages, click here.

Wave Coin Ring

Your ring collection’s about to get even more rad, thanks to our new Wave Coin Ring. Featuring a silver band and signet ring style, this piece is etched with a wave symbol that elevates your surf style. Wear it with our Wave Coin Necklace or Wave Coin Charm for a killer combo.

All That Glitters Pack

Add a hint of sparkle to your style with our All That Glitters is Rose Gold Pack! This five-piece stack features a mix of simple and chic styles, including the White Original, Mother of Pearl Charm Bracelet, Flat Woven Braid Bracelet, Delicate Wave Charm Bracelet and Malibu Bracelet—all with a hint of rose gold for a bold-but-feminine feel.

Sunset Seas Pack

There’s nothing quite like watching a sunset fade over the ocean, and that’s exactly our inspiration for the Sunset Seas Style Pack! This super-pretty stack includes a Delicate Wave Bracelet, sea turtle charm style, a simple braided design and our best-selling Malibu, all with hints of romantic rose gold.

Mermaid Fin Dangling Charm Bracelet

Give off major mermaid vibes with this magical charm bracelet. Featuring a bitty braid band, this beach babe style features a mermaid tail charm and dangling faceted gemstone. No matter which color you choose, it’s sure to make a splash this spring.

Daisy Seed Bead Choker

Let your jewelry collection bloom with our Daisy Seed Bead Choker. This bold and whimsical style serves some major flower power. Match it back to our Daisy Seed Bead Anklet to really freshen up your summer style.

Sea Glass Charm

Take a little bit of the beach anywhere you go with our Sea Glass Charm Bracelet. Available in two color combos, this luxe-but-simple style features our classic string band and a beautiful sea glass charm that adds a little elegance to any (and every) outfit.

Salty Enamel Word Ring

It's okay to be a little salty, especially when you're wearing our new Salty Enamel Word Ring! This fun silver stackable ring is a fun addition to our Spring Fling Ring Stack!

Platinum White

Add a little sparkle to your collection with our Platinum bracelets. Available in multiple colors, the Platinum bracelets are sure to jazz up your outfit.

Mini Wave Charm Anklet

Make a splash with our bestselling Mini Wave Charm Anklet! Available in two color combos—blue steel with a silver charm and fresh white with a rose gold charm—this bitty braid design features a small (but still super cute) cutout Wave charm for seaside style all year round.

Bondi Anklet

Make every beach day even better with our new Bondi Anklet. This chic, silver style features a dainty, double-chain design, with dangling gemstone accents inspired by the sea.

Sunflower Seed Bead Anklet

Have some fun in the sun with our playful Sunflower Seed Bead Anklet. This seed bead design features bright sunflowers that'll have you dancing in a flower field all year long.

Clam Shell Band Ring

Made for mermaids! This ring is the perfect style for your seaside stack, a never-ending band of shimmering clam shells. Pair with our bestselling cowrie and wave styles to keep those beach vibes going all year long.

Playa Seed Bead Necklace

Three words: bold, bright and beautiful. We paired our bestselling blues with cream & sparkling silver to make this versatile seed bead choker. The blue pops at the beach but the silver steals she show at night making this our 'everyday' necklace choice.

White Sands Anklet

Multi Gem Pearl Choker

Step one in looking like a mermaid: Wear our Multi Gem Pearl Choker! This ultra-elegant design features a delicate silver or rose gold chain accented with shimmering pearl beads. Wear it solo for a simple beach-day look, or match it to our Pearl and Shell Earrings for the chicest seaside style.

Rose Quartz Raw Stone Anklet

Nothing says summer like our Rose Quartz Raw Stone Anklet. This simple-but-chic style features an itty bitty braided band, a pair of faceted beads and gorgeous rose quartz stones. The stones are 100% genuine (aka 100% unique!).

Delicate Opal Stone Ear Cuff

Take your luxe look to the next level with our Delicate Opal Stone Ear Cuff. This romantic rose gold style features glittering opalescent glass stones for an eye-catching effect. No piercing? No problem. This is a clip-on cuff made for anyone to wear!

Daybreak Anklet

Wave Locket Charm

Wave hello to your new fave: our Wave Locket Charm Bracelet! This insanely cute style is set on a bitty braid band and comes in two color combos—white with gold and winterfresh green with silver. But the best part is the wave-etched locket charm, which opens up to reveal our signature pineapple design and Pura Vida logo!

Opal Saturn Charm

Because solar system style is *so* a thing. Our Opal Saturn Bracelet is a bitty braid design that comes in four string colors and a silver or rose gold finish, with a glittering opalescent Saturn charm. No two look exactly alike (just like every star in our galaxy!)

Sunrise Charm Bracelet

It’s not every day you get to wake up watching the sun rise between the mountains. But our Sunrise Bracelet can be your everyday essential! This simple string style comes in a range of fall colors, with an enamel mountain charm.

Opal Sea Turtle Ring

Think sea turtles but make it luxe! Featuring opalescent stones in blue and white that sit in the center of each turtle, the Opal Sea Turtle Ring is designed for all the turtle lovers out there but with a sparkly twist!

Flat Bead Bracelet

Switch up your stack with one of our Flat Bead Bracelets. Available in two blue hues, they feature itty bitty smooth beads in a southwest-inspired pattern. Wear ‘em solo for a subtle statement, or add it to a wrist full

Purple Peak Anklet

Opal Sea Turtle Earring

Take it slow in our Opal Sea Turtle Earrings! This cute sea turtle design gets extra chic with a sparkly opal center in blue or white on rose gold or silver studs.

Seeing Stars Hoop Earrings

Be the best-dressed girl in the galaxy with our Seeing Stars Hoop Earrings. This eye-catching pair comes in sterling silver with an open star design that’ll make a major statement.

Sunset Surf Session Anklet

Pretty Peak Pack

If you love the great outdoors, then you’ll adore our newest stack! The Pretty Peak Pack features an array of rose gold styles, including a beaded Malibu bracelet, the Gemstone Mountain Bracelet and a White Sands Origin

Sunflower Seed Bead Choker

Let your jewelry collection bloom with our Sunflower Seed Bead Choker. This bold and whimsical style serves some major flower power. Match it back to our Sunflower Seed Bead Anklet to really freshen up your summer style.

"The Luma Set" by Aspyn Ovard

Aspyn Ovard’s back with a brand-new style pack! Following up on last year’s best-selling influencer pack, this time we're bringing you a set of shimmering bracelets and two stunning, stackable ring styles! Wear these pieces solo or all at once for a layered look that's as luxe as you are! Available in rose gold, silver and gold finishes.

Heart On My Sleeve Pack

We’re soooo in love with the new Heart On My Sleeve Pack! Perfect for Valentine’s Day (or any day really…), this super-romantic stack features a Malibu, Original and Open Heart Bracelet in sweet shades of red and pink. Grab one for you (and for someone special, too!).

Layered Necklace Clasp

What's better than one cute necklace? Three! Introducing our new Layered Necklace Clasp that keeps your layered looks on fleek! All you have to do is connect each necklace chain to the individual clasps or jumps and then simply close it with its magnetic feature! Any and *all* of our necklaces can be used with this ever so convenient clasp!

Mini Braid and Bead Anklet

This isn’t your average anklet. Our Mini Braid and Bead Anklet features a chunky braided band woven with brightly colored beads, and gives you a fresh-from-the-beach look (whether you spent the day at the shore or not).

Enamel Zodiac Charm

Wear your sign on your sleeve with our Enamel Zodiac Bracelet! Each astrological design features a reversible silver charm, with your zodiac symbol on one side and your sign on the other!Aquarius: January 20 – February 18Pisces: February 19 – March 20Aries: March 21 – April 19Taurus: April 20 – May 20Gemini: May 21 – June 20Cancer: June 21 – July 22Leo: July 23 – August 22Virgo: August 23 – September 22Libra: September 23 – October 22Scorpio: October 23 – November 21Sagittarius: November 22 – December 21Capricorn: December 22 – January 19

On The Road Charm

Set out for an epic adventure with our On the Road Bracelet! This whimsical, boho style comes in four fall hues, with a dangling enameled camper charm in either a gold or silver finish. Hint: Pair it with our Happy Camper Bracelet for the perfect outdoor style.

Pura Vida x Vera Bradley Face Mask

We teamed up with Vera Bradley to create this limited-edition face mask that combines our breezy, beachside vibes with Vera Bradley's super-cute (and iconic) style. With a bright blue hue and tropical floral design, our non-medical face masks are made from 100% cotton and are soft, breathable and comfortable to wear.With two layers of fabric, they feature a slip opening to insert a disposable filter (sold separately). Soft, white elastic ear straps are easy to adjust. Mask is machine washable. Please note, mask helps reduce exposure to dust, allergens, germs and bodily fluids; however, mask is not a respirator and will not eliminate the risk of contracting disease or infection.5% of the purchase price will be donated to Direct Relief, a humanitarian aid organization that provides protective gear and essential medical items to health workers on the front lines responding to COVID-19.*If you'd like to learn more about our Charity donation percentages, click here.

Tarot Card Ring

What do the cards have in store?? Let our Tarot Card Ring tell you! These boho beauties feature three of the most powerful cards in the deck: Choose from the Lover, signifying finding harmony within yourself; the Star, symbolizing inspiration and renewed optimism; the Sun, foretelling good fortune and happiness; the Moon, representing intuition and imagination; and the Empress, symbolizing femininity and creative expression. (Or play your cards right and get all five!).

Bubble Gum Anklet

Puka Shell Anklet

Calling all beach babes: Our Puka Shell Anklet is a must for your seaside style. With a colorful string accent and super-cool puka shell beads, this design is perfect for pairing with a stack of Original Anklets.

Maui Pack

You don’t have to hang on the beaches of Hawaii to rep our new Maui Style Pack. This four-piece set includes a Marine Blue Original, flat woven bracelet, slider chain Wave style and super-cute cowrie charm design. Say “aloha” to your new favorite stack!

Crescent Charm

Our new Crescent Charm Bracelet is totally out of this world! Designed with a simple string band, it features a crescent moon charm arching over a gorgeous (and 100% genuine!) gemstone. Oh, and because each stone is unique, no two bracelets look alike! Add it to your stack for a little stargazing style.

Stone Chain Bracelet

Look suuuuper chic and feminine in our Stone Chain Bracelet. This dainty style is crafted with a delicate chain band, an itty bitty stone charm and a stamped bar charm with the Pura Vida logo. So not only can you wear it with everything, but it’ll also rep your love for PV at the same time!

Pineapple Stud Earrings

Pining for a cute pair of summer earrings? Our Pineapple Stud Earrings are just the juicy style you’ve been searching for! Available in two options—silver with white enamel and gold with yellow enamel—this fruity design is sure to become everyone’s favorite this season.

Sunrise to Sunset Bracelet

Our Sunrise to Sunset Bracelet is like two styles in one! Available in two color combos—white with silver and blue with rose gold—this super-detailed design features an enameled sunset charm on one side and a “Good Vibes” inscription on the other. Switch it up depending on your mood!

Pretty in Pearl Ring

Look like a lady in our Pretty in Pearl Ring! This simple yet suuuuuper chic style features a hammered sterling silver band and gorgeous pearl charm. Match it back to our other pearl styles for an extra-elegant feel. Bonus: every pearl is unique, so no two look alike (meaning every piece is unique - just like you!).

Cowrie Ring

Is our Cowrie Ring everyone’s new obsession? Oh, shell yes! This adorable design features a cowrie shell charm that can be worn solo or stacked with other sea-inspired styles. (P.S. Add to your collection with our Cowrie Choker and Anklet!)

Turquoise Raw Stone Anklet

Nothing says summer like our Turquoise Raw Stone Anklet. This simple-but-chic style features an itty bitty braided band, a pair of faceted beads and gorgeous turquoise stones. The stones are 100% genuine (aka 100% unique!).

Cowrie Charm Bracelet

Our Cowrie Bracelet is every beach babe’s dream! Available in two color combos—white with gold and winterfresh with silver—this bitty braid bracelet perfectly complements your sea-inspired style, and looks epic when paired with our other Cowrie designs.

Wave Hair Barrettes (Set of 2)

Beachy waves look soooo much cooler when pinned back with our Wave Hair Barrette. Available in two metal finishes—silver and rose gold—it’s the perfect way to tame your salty strands after a day of surfing (or soaking up some sun).

Bitty Freshwater Pearl Choker

When we say pearly whites we only mean one thing. Our Bitty Freshwater Pearl Choker! Each tiny pearl that's strung along this necklace is different and unique, just like you!

Knotted Cowries Anklet

Think your seaside style couldn’t get any cuter? Well, that’s before you saw our new Knotted Cowrie Anklet! This surf-chic design features a crisp white braided band, with a string of knotted cowrie shells for the ultimate beach-babe look.

One More Wave

One More Wave is on a mission to combat veteran suicide by providing disabled veterans with customized surfing equipment and community, enabling veterans to achieve surf therapy all over the world. For each bracelet sold, Pura Vida will donate 5% of the purchase price* to One More Wave to help further its mission and impact.*If you'd like to learn more about our Charity donation percentages, click here.

Dreaming Outloud Jewelry Set

Designed by one of our absolute *fave* influencers, the Dreaming Outloud Jewelry Set features three boho-chic styles from the gorgeous @dreaming_outloud’s Hailey Miller. You'll get a retro seed bead choker with a dangling sun charm, a matching sun ring and a simple ear cuff. Each piece is accented with a 100% genuine turquoise stone, so every design is unique (kinda like you!).

Cowrie Choker

The next piece to add to your seashell collection? Our super-cute Cowrie Choker! This sleek design comes on a delicate silver chain with five dangling cowrie shell charms. It’s the perfect complement to every beach day ‘fit (especially when you pair it with the Cowrie Ring and Anklet!).

Mood Choker

Our new Mood Choker will give you all the feels. This insanely cool style features a flat silver chain, with a dainty circular charm that changes hues depending on your mood. Match it back to the Mood Chain Wrap Earrings and Ring Set for all the good vibes. Here's what each color means:Blue: Feelin' fine & on cloud ninePurple: Passionate & loving (aw, so sweet!)Green: Super chill & ready to relaxAmber: Next-level creative & totally dreamyRed: Full of energy & stoked for an adventureBlack: Feelin' powerful & mysterious

Happy Enamel Word Ring

When you're done being moody (refer to your Mood Ring), throw on this Happy Enamel Word Ring and get the good vibes flowin'! This stackable ring is the perfect playful addition to our Spring Fling Ring stack!

Moonlit Seas

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Crescent Moon Stud Earrings

These Crescent Moon Stud Earrings are out of this world! Pair these earrings with the matching Crescent Moon Ring or Necklace for even more star power. Oh, and the stones are 100% genuine, so each pair is one of a kind (just like you!).

Gold Save the Sea Turtles Charm

Mother of Pearl Signet Ring

It doesn’t get any chicer than our Mother of Pearl Signet Ring. This classic, feminine style comes in silver and rose gold finishes, and features a timeless signet design filled with a shimmering Mother of Pearl stone. Each stone is 100% genuine which makes every ring one-of-a-kind!

Neon Ombre Seed Bead

Make a major statement in our Neon Ombre Seed Bead Bracelet. This eye-catching style features a bitty braid band and tiny seed beads, with bright color combos to fit your vibe and outfit!

Heart of Pearl Ring

Our motto: Always follow your heart. *Especially* when it’s leading you to our Heart of Pearl Ring! This stackable style comes in two metal finishes—silver and rose gold—with a heart-shaped charm filled with a Mother of Pearl stone. Each stone is 100% genuine, so no two look alike (all the more reason to buy one of each!).

Heart of Pearl Stud Earrings

We’re soooo in love with the Heart of Pearl Stud Earrings! Featuring a romantic rose gold finish, each pair is filled with shimmering Mother of Pearl stones to add a feminine touch to even the most basic of looks.

Brighter Days

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Electric Waves

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Celestial Charms Huggies

You should thank your lucky stars for our Celestial Charms Huggies. These suuuuper-stellar hoops come in a shimmering silver finish, with three dainty, dangling charms that sparkle and shine.

Monarch Grove Pack

Searching for the perfect spring stack? Well, this is it! Our Monarch Grove Pack comes in pretty pastel shades and five must-have styles: a fresh white Malibu, a super-sweet Original, a simple friendship bracelet, a bitty braid design with a dangling butterfly charm, and a mother of pearl Wave Charm Bracelet.

Hammered Wave Charm

No shoreline look’s complete without our Hammered Wave Charm Bracelet! This bitty braid design comes in four colors and two finishes, with a hammered metal charm that’ll totally make waves. Match it back to our other Wave styles for a super-gnarly stack.

Pave Wave Anklet

Every beach babe’s wearing our Pave Wave Anklet! Available in sterling silver or rose gold, this luxe design features a pave cubic zirconia encrusted Wave charm that takes your typical surf style to a gnarly new level.

Gold Delicate Wave Bracelet

Wanna add another style to your Wave collection? Our new Delicate Wave Bracelet is the perfect piece to pick up if you’re looking for a dainty design. Set on a simple string band with a low-profile gold wave charm, this piece is shore to look cute when paired with our Delicate Wave Anklet or Necklace.

Deep Dive

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Twin Peaks Charm

Fuel your sense of wanderlust with our Twin Peaks Bracelet. This reversible style comes in four perfect-for-fall colors, with a gorgeous enamel mountain scene in silver or gold. Flip the coin over and get major inspo from the “Be wild and wander” motto!

Butterfly In Flight Ring

Look oh-so-fly in our ultra femme and fashionable butterfly rings. A delicate butterfly poised for flight in shimmering silver or romantic rose gold, a whimsical edition to any ring stack.

Golden Enamel Word Ring

You are oh-so-golden, babe! This new Golden Enamel Word Ring features a gold plated band with yellow enamel and is perfect for stacking with our Spring Fling Ring stack, matching colors and all!

April Showers Anklet

Gryffindor™ Charm Bracelet

We’re not lion when we say the Gryffindor™ Crest Charm Bracelet is the most magical style around! Set on a merlot bitty braid band, this enchanting design features a dangling crest charm, with a Gryffindor™ lion etched on the front and “courage, determination, bravery” on the back. For every bracelet sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential! *If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s21)

Mama Charm Bracelet

Our exclusive Mama Charm Bracelet was made for mom with lots of love! This limited-edition bracelet makes the perfect gift, and features a dainty rose gold chain and “mama” charm, plus a metal slider for adjustable sizing. Grab one ASAP for the special ladies in your life! 5% of the purchase price will be donated to March of Dimes, a nonprofit organization that fights for the health of all moms and babies.If you'd like to learn more about our Charity donation percentages, click here.

Lost in the Cosmos Ring Stack

Our Lost in the Cosmos Ring Stack is the perfect style for the outer-space obsessed. This stack of silver designs features alien and star charm bands, plus a mood band and moon crescent ring that will give you all the feels. Here's what each color means:Blue: Feelin' fine & on cloud ninePurple: Passionate & loving (aw, so sweet!)Green: Super chill & ready to relaxAmber: Next-level creative & totally dreamyRed: Full of energy & stoked for an adventureBlack: Feelin' powerful & mysterious

Heart of Pearl Anklet

Why wear your heart on your sleeve when you can wear it on your ankle instead?! Our Heart of Pearl Anklet is the sweetest style for summer, with an adorable heart charm filled with a 100% genuine Mother of Pearl stone. Each stone is unique, so no two look alike!

Enamel Sunflower Anklet

Frolicking in a field of flowers is so much cuter with our Enamel Sunflower Anklet. Set on a delicate silver chain, this whimsical style features a trio of enameled sunflower charms for the perfect pop of color.

Spring Fling Anklet

Iridescent Stone Ring

Sparkle like no one's watching with our new Iridescent Stone Ring! With a rose gold or silver band and an iridescent stone sitting pretty on top, this ring is a total show stopper!

Stone Wave Ear Cuff

You can't live the Pura Vida life without the waves! The Stone Wave Ear Cuff is an easy-to-wear style with tiny turquoise or opal stones set into a silver or rose gold finished cuff.

Freshwater Pearl Anklet

Now feet-uring: Our Freshwater Pearl Anklet! This ultra-chic style comes on a luxe silver cable chain, with a strand of itty bitty freshwater pearls. Each pearl is 100% genuine, so every one is unique (just like you!)

Rosarito Chain Anklet

Take a trip to Mexico with our new Rosarito Chain Anklet! Featuring three loose disk chains in rose gold or silver, this chain anklet is a simple and relaxed style you can dress up or down!

Rainbow Chevron Anklet

Look pretty in pastels with our Rainbow Chevron Anklet! This eye-catching design features a string of delicate chevron charms, in a rainbow of cute colors that’ll brighten any outfit.

Druzy Charm

Add a touch of elegance to any outfit with our new Druzy Bracelet. Featuring a rectangular druzy charm and a bitty braid band, this super-luxe style comes in two charm finishes: silver with an ocean-blue stone and gold with a chic white quartz stone.

Opal Wave Ring

An elevated wave ring for an elevated beach lover! The Opal Wave Ring features a super unique wave design in two metal finishes -rose gold and silver- with a floating opalescent stone in blue or white.

Shoreline Bracelet

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Surf Tour Tee

A tour tee plus a cotton candy tie dye wash… It doesn’t get more Pura Vida than that! Our Surf Tour Classic Tee has major throwback feels with a tour design on the back in our famous Pura Vida colors - teal and pink with a distressed tropical logo! This classic crewneck will shrink in all the right places for a perfect fit when you wash it!For each tee sold, 5% of the purchase price* will be donated to the Surfrider Foundation, a nonprofit dedicated to the protection and enjoyment of the world’s ocean, waves and beaches for all people. *If you'd like to learn more about our Charity donations, click here.

Platform 9 3/4 Mood Charm Bracelet

Pineapple Ring

This one is for all the pineapple lovers out there. Keep the tropics with you all day long with this stylish new ring that showcases our love for this tasty and juicy fruit.

Beaded Flower Hoop Earrings

The quickest way to freshen up your spring style? With our Beaded Flower Hoop Earrings! Available in the classic daisy colorway or an extra vibrant design, this statement-making set features seed bead flowers for a '60s-inspired style.

Sunshine Ring

Girls just wanna have sun (and our new Sunshine Ring)! Set on a rose gold or silver finish, this sun design shines bright with moonstone stones.

Solana Beach Pack

No seaside spring or summer’s complete without our Solana Beach Pack. This vibrant stack features three must-have styles, including a super-bold Malibu, a retro Original, and our best-selling Wave Charm Bracelet in a fresh green-and-gold color combo.

The Salty Luxe Pack

We teamed up with everyone’s fave beach babe, @saltyluxe, to create our newest influencer style pack! This four-piece pack features a cowrie shell charm bracelet, a silver “salty” cuff, a bitty braid charm style and an amazonite bead bracelet, made with 100% genuine gemstones!

Stone Wave Ring

If there's a will there's a wave, just like our Stone Wave Ring! In a shimmering silver finish, this classic ring design is bringing the ocean to life with neon blue beads that pair perfectly with our other neon styles!

Dangling Gem Chain Anklet

Need an anklet statement for your next beach day? Our new Dangling Gem Chain Anklet features a silver dainty chain with enough dangling amazonite stones on it to send you straight to beachtown heaven and back. And to top it off, each stone is 100% genuine so no two look alike!

The Golden Hour Pack by Marla and Josie

We teamed up with two of your fave creators to create the Golden Hour Pack by Marla & Josie! Designed exclusively for Pura Vida by @marlafay and @josiejabs, this four-piece pack features a bright woven bracelet, a gold double wave charm, a classic Malibu design and a *super-luxe* charm bracelet that’ll spark your sense of wanderlust.

Crescent Moon Necklace

Our Crescent Moon Necklace will be the star of any outfit, thanks to its delicate sterling silver chain and crescent moon charm. The charm features a 100% genuine turquoise gemstone (every one is unique!) that helps you feel calm, centered and totally protected. This necklace also pairs well with our Crescent Moon Ring and Earrings.

Havana Pendant Necklace

The secret to having a fun night in the lights? The Havana Pendant Necklace! In a soft silver or rose gold finish, this simple chain necklace comes with a palm pendant that's a little chic and a little beach!

Tahoe Pack

Dreaming of an outdoor adventure? Our Tahoe Style Pack is the next best thing.¬†This bracelet pack features exclusive mountain and arrowhead charm designs in a rustic color palette with burnt orange, smoky blues and deep teals.

By the Sea Pack

Our By the Sea Style Pack is oh-so-romantic with shimmering pearls, luxe rose gold, beautiful blues and cresting wave charms. Four of our bestselling bracelets together for the first time, what's not to love?

Sunkissed Bracelet

Soak up some rays in our new Sunkissed Bracelet! Available in two finishes—rose gold with an opal glass stone and silver with an amazonite stone—this summery, stackable style features a 100% genuine gemstone charm (meaning no two look alike!).

Triple Band Toe Ring

Talk about fancy feet! Our Triple Band Toe Ring is suuuuuper chic, thanks to the three hammered sterling silver bands. Match it back to one of our best-selling anklets to pack even more of a punch.

Chain Ear Cuff

Who said simple can't be chic?! Our Chain Ear Cuff is a minimal design that makes a major impact, with two metal finishes and a genuine moonstone or turquoise stone for a bit of shimmer or pop of color.

Slytherin™ Charm Bracelet

You don’t need a wand to conjure up the Slytherin™ Crest Charm Bracelet. Set on a heather green bitty braid band, this enchanting design features a dangling crest charm, with a Slytherin™ snake etched on the front and “pride, ambition, cunning” on the back. For every bracelet sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s21)

Celestial Charms Choker

There’s no necklace on earth cuter than the Celestial Charms Choker! This dainty silver style is set on a delicate chain, with dangling space-inspired charms for an out-of-this-world look. Pair it with the Celestial Charms Huggies for cool cosmic vibes.

Lupus Awareness

Lupus is a chronic disease that can cause inflammation and pain in any part of the body. It’s estimated that at least 5 million people worldwide have a form of lupus. Join the fight against lupus with the purchase of our new Lupus Awareness Bracelet! For each bracelet sold, Pura Vida will donate 5% of the purchase price* to the Lupus Foundation of America and their mission to improve the quality of life for all people affected by lupus.*If you'd like to learn more about our Charity donation percentages, click here.

Dangling Gems Anklet

Whether you're beachy or boho, our Dangling Gems Anklet is the perfect finishing touch for a summer outfit (or any outfit for that matter). This bitty braided band features silver dangling opal stones or gold dangling turquoise stones that are 100% genuine which means there's no two look alike!

Beaded Flower Choker

You're never too old for daisy chains. This retro beaded style is so perfectly nostalgic and the multicolor flowers will keep you smiling through every season. The best part? We have earrings, rings, anklets and bracelets to match if you need that extra flower power!

Racial Justice Awareness

Pura Vida stands in solidarity with the fight against racial injustice, systemic racism, and the historic oppression of the Black community. We continue to educate ourselves on how we can do more as a company and as individuals, and we encourage our community to do the same. Show your support and solidarity with our Racial Justice Awareness bracelets. For each bracelet sold, 5% of the purchase price* will be donated to the NAACP Legal Defense Fund, America’s premier legal organization fighting for racial justice.*If you'd like to learn more about our charity donations, click here.

Pearl and Shell Earrings

Our Pearl and Shell Earrings were made for all the mermaids out there (yep, including you!). They feature a silver shell charm and dangling pearl accent for the chicest seaside style you ever did see.

Fluorite Raw Stone Anklet

Nothing says summer like our Fluorite Raw Stone Anklet. This simple-but-chic style features an itty bitty braided band, a pair of faceted beads and gorgeous fluorite stones inspired by the color of the sea. The stones are 100% genuine (aka 100% unique!).

"The Daily Lux Pack" by Sivan Ayla

Level up and layer up with our newest influencer pack! "The Daily Lux Pack" by @sivanayla is giving off super dreamy vibes with a bitty braided bracelet paired with a delicate ball chain, a coin charm on a chain link bracelet, a metal beaded bracelet and of course a classic Original! The best part? It comes in all three finishes, so there's a look for everyone!

Butterfly in Flight Charm

Spread your wings and up your style with our Butterfly in Flight Bracelet. This bitty braid design comes in two metal finishes and four string colors, with a gorgeous butterfly charm that’s perfect for the spring season.

Pave Wave Necklace

You’ll shimmer like the sea when wearing our new Pave Wave Necklace. This ultra-luxe style comes in two metal finishes—silver and rose gold—with a pave-encrusted Wave charm that takes your surf style to the next level. Pair it with our other Pave Wave styles for an even more eye-catching look.

Mystery Pack

Love surprises? (Yup, us too.) Grab one of our Mystery Packs, and we'll send you a super-special, totally secret style pack!All style packs are valued at $32-$42 so you're guaranteed to save at least 68%! Plus, you'll often receive a style not available anywhere else. Brb, adding to cart...*We cannot guarantee that you won't receive duplicates when ordering multiple mystery packs*

Earth Love Anklet

Looking for the ultimate summer accessory that’s adorable and helps protect the planet?! Our new Earth Love Anklet features a delicate mini braid, and is 100% waterproof—so it’s perfect for the beach, or wherever your adventures may lead you! For each anklet sold, we’ll donate 5% of the purchase price* to One Tree Planted, a nonprofit focused on global reforestation and planting trees.*If you'd like to learn more about our Charity donation percentages, click here.

Protect Our Parks

Show your love for America’s national parks with our exclusive Protect Our Parks Bracelet! For each bracelet sold, we’ll donate 5% of the purchase price* to the National Parks Conservation Association, helping to fund its mission to protect and preserve our national parks for future generations.*If you'd like to learn more about our Charity donation percentages, click here.

Cowrie Chain Anklet

The Cowrie Chain Anklet is the perfect addition to your seashell collection. Its silver, dainty chain and cowrie shell charm will make you look like an instant beach babe with it wrapped around your ankle.

Starlight Ring

Not to brag, but our Starlight Ring is the cutest style in the galaxy. Available in a silver or rose gold finish, this wrap-around design features a constellation of star charms for a lunar look you’re sure to love.

Sea Turtle Pack

Be one with the ocean in our Sea Turtle Swim Style Pack! This four-piece set includes a sea-inspired Original, a classic braided bracelet, a coin charm chain style and a super-detailed sea turtle charm with an iridescent pearl shell.

Wild Hearts Band Ring

If you have a free spirit and a wild heart, our sterling silver Wild Hearts Band Ring is a must! With a polished silver or rose gold finish, you'll have an endless amount of hearts wrapped around your finger!

Knotted Cowries Bracelet

Need a beachy new bracelet? Oh, shell yes! Our Knotted Cowrie Bracelet is the perfect piece for all you beach babes, with a strand of mini cowrie shells that’ll up your seaside style.

Happy Face Ring

This happy go lucky ring will turn any frown upside down! Our new Happy Face Ring features a polished silver band with an enamel happy face that will remind you to smile all day long!

Daisy Toe Ring

Feel fresh as a daisy in our new Daisy Toe Ring. This adorable floral style features a whole bouquet of cutout daisy detailing in a sterling silver finish that’s super cool for summer.

Ravenclaw™ Charm Bracelet

Make your friends jealous with our Ravenclaw™ Crest Charm Bracelet. Set on a stormy blue bitty braid band, this enchanting design features a dangling crest charm, with a Ravenclaw™ raven etched on the front and “wit, learning, wisdom” on the back. For every bracelet sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s21)

Mini Coin Huggie Earrings

Our Mini Coin Huggie Earrings are proof that less is always more. This itty bitty design comes in a silver or rose gold finish, with a close-to-the-ear fit and dangling coin charms for a pretty hint of sparkle.

Harry Potter Ring Stack

Release your inner witch or wizard with the Harry Potter Ring Stack, featuring Harry's infamous lightning bolt scar, as well as his signature glasses, on a delicate, silver band. Each ring is made with rhodium plated brass ring castings to bring a touch of magic straight to you! For every ring stack sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)

Into the Waves Bracelet

Surf’s up, style’s on! Our Into the Waves Bar Bracelet is the kind of design every beach babe dreams about, with a simple string band and chic wave bar charm. This stackable style comes in four beautiful shades and two metal finishes. Grab one of each for an extra-gnarly look.

Hexagon Charm

Get your style in tip-top shape with our Hexagon Charm Bracelet! Available in two string colors, the bracelet features a hexagon-shaped charm in a gold or silver finish. This dainty design adds just the right amount of sweetness to any spring look.

Neon Riptide Pack

Nothing makes a bolder statement than our Neon Riptide Pack! This bright, super-fun and eye-catching stack features a vibrant Malibu, a neon-hued Original, and a fresh white Wave style with a gorgeous gold charm.

Heart Hoop Earrings

Spread some love in our Heart Hoop Earrings! Available in a rose gold or silver finish, this minimal style features an open heart design that everyone will *so* be crushing on.

Crystal Cove Pack

Surf style has never looked so chic, thanks to our Crystal Cove Style Pack. Featuring four must-have bracelets, this stack includes a Hammered Wave Bracelet, a tricolor braided design, a best-selling Original and a dainty chain link bracelet.

Two-Tone Full Circle Charm

Our Two-Tone Full Circle Charm Bracelet is twice as nice, thanks to the mix of cool colors on this bitty braid beauty. The eye-catching design comes in four color combos that will catch everyone's attention!

Salty Alphabet Bead Bracelet

Stay salty this season with our Salty Alphabet Bead Bracelet! This sea-inspired style features a bitty braid band and retro alphabet beads, in a laidback color combo that makes any stack look so much cooler.

Faceted Metal Bead Anklet

Our new Faceted Metal Bead Anklets are a summer must-have (yes, in every color)! These bright and playful anklets have a string of rose gold or silver beads woven into each bitty braid that will have you giving off major beach babe vibes.

Coast Necklace

Introducing the newest piece in our killer wave collection: the Coast Necklace! Available in silver, rose gold and gold finishes, this short-chain style features a gnarly wave-shaped charm that’s perfect for all your surf adventures (or just laying by the pool). Pair it with our Coast Cuff for a surfer-chic style.

Beaded Flower Stretch Ring

We said it once and we'll say it again.. Daisies are a girl's bestfriend! The Beaded Flower Stretch Ring is sure to make you smile with these stretchy and colorful daisy seed beads!

Clean Water For All Pack

663 million people live without clean water, which is nearly one in 10 people worldwide. When a community gets access to clean water, it can change just about everything. charity:water is a nonprofit organization bringing clean and safe drinking water to people in developing countries. 5% of the purchase price* will be donated to charity: water to bring clean water to more people in need.*If you'd like to learn more about our Charity donation percentages, click here.

Jellyfish Charm

Calling all ocean lovers! Our new Jellyfish Charm Bracelet is the perfect way to show your love for these amazing creatures while protecting their habitat—the ocean! For each bracelet sold, 5% of the purchase price* will be donated to the Surfrider Foundation, a nonprofit dedicated to the protection and enjoyment of the world’s ocean, waves and beaches. *If you'd like to learn more about our charity donations, click here.

Hufflepuff™ Charm Bracelet

Earn (cool) points for your favorite house with our Hufflepuff™ Crest Charm Bracelet! Set on a yellow bitty braid band, this enchanting design features a dangling crest charm, with a Hufflepuff™ badger etched on the front and “dedication, patience, loyalty” on the back. For every bracelet sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s21)

Float On Bracelet

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Puka Shell and Frosted Bead Stretch Bracelet

Take your surf style to the next level with our Puka Shell & Frosted Bead Stretch Bracelet. This beach-ready design—which slips easily on and off your wrist—comes in two colors and does double duty. Half the bracelet features natural puka shell beads, while the other half goes bold with bright frosted beads.

Crystal Aura Ring

Attract luck, prosperity and greater confidence with our Crystal Aura Ring. Set on a delicate silver band, this stunning, sunny style features a raw citrine crystal, which is known to protect from bad vibes and increase your joy and happiness.Common Healing Properties of Citrine:- Increases creativity- Protects you from negative energy- Activates your intuition- Helps you to manifest abundance, wealth and prosperity- Encourages sharing- Promotes happiness and joy- Increases your self-esteem and confidence- Encourages a positive attitude

Human Trafficking Awareness

Everyone deserves freedom. Unfortunately, millions of people around the world are still victims of human trafficking, and there simply isn’t enough awareness around this global crisis. Show your support with our new Human Trafficking Awareness bracelet. For each bracelet sold, 5% of the purchase price* will be donated to Operation Underground Railroad and its mission to bring an end to human trafficking and child slavery.*If you'd like to learn more about our Charity donation percentages, click here.

Surf Love Charm

Show everyone just how much you <3 the sea with our Surf Love Bracelet. Available in four string colors and two metal finishes, this bitty braid style features a dangling heart-and-wave charm that’s gorgeous both on and off the beach.

Pineapple Hair Barrette

Tropical hair, don’t care! Our Pineapple Hair Barrette adds some vacay vibes to your everyday outfit, and comes in two pretty finishes—silver and rose gold. Grab more than one for a super-cute style.

Earth Love Charm

At Pura Vida, we believe everyday should be Earth Day. Help us show your love for Mother Earth all year ‘round with our our new Earth Love Charm Bracelet! Featuring our signature string band with an earth-engraved charm, it’s the perfect style to not only show your support, but also make an impact! For each bracelet sold, we’ll donate 5% of the purchase price* to One Tree Planted, a nonprofit focused on global reforestation and planting trees.*If you'd like to learn more about our Charity donation percentages, click here.

Gryffindor™ House Ring Stack

Be courageous and brave with this NEW Gryffindor™ House Ring Stack, which features a gentle silver band with Gryffindor™ etched on the front, and “courage, determination, bravery” on the inside, as well as a second band inspired by the Gryffindor™ scarf! For every ring stack sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)

Shimmering Wave Ring

We're taking our infamous Wave Ring to the next level with our new Shimmering Wave Ring! This gorgeous sterling silver ring comes with a Blue Apatite cabachon stone in a seamless bezel setting that's perfect for wearing year round!

Topanga Canyon Ring Pack

Stacking made easy with the boho-chic Topanga Canyon Ring Pack! Available in rose gold, this stack features a pyramid stone design, a bitty diamond design and a moonphase design all set with sparkling glass and opal stones!

Maui Charms Anklet

Keep the summer spirit alive with our Maui Charms Anklet. Set on a delicate silver chain, this paradise-inspired design features five beach-babe charms, from a palm tree, sea shell and sunshine to a rainbow and mini cutout Wave charm.

Hedgehog Charm

We can’t get enough of these adorable, prickly little critters! So we created this exclusive Hedgehog Charm Bracelet, available in silver or rose gold! For each bracelet sold, we’ll donate 5% of the purchase price* to the National Parks Conservation Association, helping to fund its mission to protect and preserve America’s national parks for present and future generations.*If you'd like to learn more about our charity donations, click here.

Maui Charms Huggies

Rep your own piece of paradise with our Maui Charms Huggies. These silver hoops feature a trio of dangling sun, palm tree and rainbow charms. Match it back to our Maui Charms Bracelet and Anklet to make every day feel like vacay.

Wave Stacking Ring

Our best-selling Wave Ring is back and better than ever! Turquoise enamel with mother of pearl chips creates a sparkling wave style with a sleek silver stacking band that pairs perfectly with your other Pura Vida rings.

Pretty in Pearl Bracelet

Add a feminine feel to even the most basic of outfits with our Pretty in Pearl Bracelet. This dainty design features a pearl charm available in two metal finishes for an elegant style that lends some romance to every stack. Bonus: every pearl is unique, so no two look alike (meaning every piece is unique - just like you!).

Sunburst Ring

Dusk or dawn, the Sunburst Ring will keep your days bright with a fun sun bursting design! This gorgeous ring comes in two metals - rose gold and silver - so you can stack it or wear it as a statement piece!

Kitten Ears Ring

Our Kitten Ears Ring is the purrrrr-fect style for stacking! Available in a romantic rose gold finish with whimsical white enamel ears, this low-profile design is definitely the cat’s meow. Grab more than one for all the feline feels.

Suicide Awareness and Prevention Pack

Nearly 800,000 people die by suicide in the world each year, which is roughly one death every 40 seconds. The mission of Suicide Awareness Voices of Education (SAVE) is to prevent suicide through public awareness and education, reduce stigma and serve as a resource to those touched by suicide. Help us raise awareness with the purchase of this style pack, and we’ll donate 5% of the purchase price* to SAVE.*If you'd like to learn more about our Charity donations and partnerships, click here.

Crescent Moon Ring

Show some lunar love to our new Crescent Moon Ring! Available in a sleek silver or dreamy rose gold finish, this wraparound style features a crescent moon shape, with an amethyst or white quartz accent for an extra dose of dazzle.

Slytherin™ House Ring Stack

Be proud and ambitious with this NEW Slytherin™ House Ring Stack, featuring a gentle silver band with Slytherin™ etched on the front, and “ambition, pride, cunning” on the inside, as well as a second band inspired by the Slytherin™ scarf! For every ring stack sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)

Calypso Coin Charm Bracelet

Follow the call of Calypso with our new Calypso Coin Charm Bracelet! This bitty braided bracelet features shiny gold coins dangling from a delicate chain that will beautify any wrist stack! Buy this one individually or get it in the new Destiny Pack by Madison Bailey!

Daisy Pickin' Ring Stack

Who doesn't love a sparkling bouquet?! This 3-in-1 set of rose gold rings features an intricate gilded daisy and glimmering crystals. Wear solo or stacked for a fuller bloom!

Zodiac Mother of Pearl Necklace

The stars have aligned to bring you our Zodiac Mother of Pearl Necklace! Available in all twelve astrological signs, each rose gold design features a Mother-of-Pearl-inlay pendant, with the zodiac symbol on one side and engraved name on the other.Aquarius: January 20 – February 18Pisces: February 19 – March 20Aries: March 21 – April 19Taurus: April 20 – May 20Gemini: May 21 – June 20Cancer: June 21 – July 22Leo: July 23 – August 22Virgo: August 23 – September 22Libra: September 23 – October 22Scorpio: October 23 – November 21Sagittarius: November 22 – December 21Capricorn: December 22 – January 19

Butterfly In Flight Choker

Spread your wings with this intricate and ultra femme choker! Featuring 5 plated butterflies poised for flight set on a delicate cable chain in shimmering silver or romantic rose gold. The perfect piece for layering with 3 adjustable lengths.

Delicate Layered Chain Bracelet

'Dainty and delicate' is def giving us all kinds of luxe vibes these days. Our new Delicate Layered Chain Bracelet features a bitty chain paired with a flat disk chain in a pretty rose gold finish that makes for a subtle yet elevated look. Buy this one individually or get it in the new Destiny Pack by Madison Bailey!

Good Vibes Patch

If Pura Vida had a motto, pretty sure this would be it! This super-cool patch lends a laid-back look to your everyday denim jacket (but is just as awesome sewn on your backpack or go-to bag).

Crystal Wave Earring and Ring Set

Give your beach-babe look an extra-glam makeover with our new CZ Wave Earring & Ring Set. These luxe, sparkly designs include a pave-encrusted pair of Wave stud earrings, plus a reversible Wave ring with shimmering pave stones.

Harry Potter Glasses Charm Bracelet

Enchant your friends with this spell-binding Harry Potter Glasses Charm Bracelet in Silver! Set on a black bitty braid band, this bracelet features a charm, portraying Harry's iconic glasses and his infamous lightning bolt scar! For every bracelet sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)

Shell Signet Ring

Get that fresh-from-the-shore look with our new Shell Signet Ring. Available in a sleek silver finish, it features a detailed shell charm that looks just as good worn solo as it does stacked with our other styles.

Wave Charm

Ride the wave in style with our PV fav Wave Charms! This bracelet features vibrant colored string and a cutout wave charm that looks perfect when worn solo or in a stack.

Pacifica Ring

Get the stacked-ring effect with just one style, thanks to our gorgeous new Pacifica Ring. Available in a silver or rose gold finish, this hammered metal design is bold enough to wear on its own (but looks just as good when paired with other PV pieces).

Mother of Pearl Wave Charm

Make your surf style look super chic with our Mother of Pearl Wave Bracelet! Available in four string colors and two metal finishes, this bitty braid design features a classic Wave charm filled with a Mother of Pearl stone. Each stone is 100% genuine, so no two look alike!

Cosmic Charm Bracelet

Our Cosmic Charms Bracelet is totally outta this world! The braided design includes rose gold charms for the perfect outer-space style. Hint: Stack it with the Opal Saturn Bracelet for a star-studded look.

Mermaid Quartz Ring

Our Mermaid Quartz Ring is every beach babe's dream. With a delicate silver band that‚ it's perfect for stacking, this super-pretty piece features a rainbow quartz bar in cotton candy colors. Match it back to our Mermaid Quartz Bracelet or Necklace for even more magic.

Surf Tour Hoodie

It doesn’t get much sweeter than this cotton candy tie dye hoodie! Our Surf Tour Hoodie has major throwback feels with a tour design on the back in our famous Pura Vida colors - teal and pink and a distressed tropical logo! This classic hoodie will shrink in all the right places for a perfect fit when you wash it!For each hoodie sold, 5% of the purchase price* will be donated to the Surfrider Foundation, a nonprofit dedicated to the protection and enjoyment of the world’s ocean, waves and beaches for all people. *If you'd like to learn more about our Charity donations, click here.

Wave Band Toe Ring

Our Delicate Wave Toe Ring is all the proof you need that simple styles can make a major splash. Featuring a continuous wave band in a sleek sterling silver finish, this set-for-summer style is the finishing touch for every beach day ‘fit.

Live Free Tee

A classic of all classics, our Live Free Tee is an absolute essential! A bright and colorful Live Free logo on the front and back of this vintage black, vintage white and heather grey crewneck makes this tee a closet staple! Don’t forget, after your first wash this tee shrinks in all the right places for a perfect fit!

Blue Enamel Wave Charm

The newest style that’s making a splash? Our Enamel Wave Charm Bracelet! This simple string style comes in three super fun shades—strawberry, neon blue and white—with a circular cutout wave charm decorated with white enamel. Pair it with the Enamel Wave Ring for a gnarly beach-day look.

White Enamel Wave Charm

Tulum Choker

This statement style was inspired by the beautiful turquoise waters of Tulum. Featuring sea-inspired seed beads set on a shimmering silver chain, this choker goes with anything from a denim jacket to your fave LBD.

Gold Pineapple Coin Charm

Who knew fruit could be so cute?! Our Pineapple Coin Bracelet is designed with a simple string band and double-sided gold charm. Wear it one way for a pretty pineapple etching, then flip it over for a Hawaiian “hello”!

Cameo Ring

We're getting all the Pura Vida vibes from our new Cameo Ring! This island oasis of a ring comes with a light blue cameo flower and a silver finish that pairs perfectly with our Cameo Bracelets in any color!

Sunset Toe Ring

Our Sunset Toe Ring is *the* style to wear while dipping your toes in the sea. Featuring a hammered sterling silver band and a cutout sun design, it’s the perfect piece to remind you of all those gorgeous sunsets you’ve watched sinking over the ocean.

Road Tripper Tee

Retro vibes and road trip skies are written all over our new Road Tripper Tee! Inspired by that golden hour sunset on the horizon, this short sleeve is painted in a multicolor tie dye with a road trip graphic saying “Road Tripper” and a comfortable relaxed fit! Side note: This tee will shrink for a perfect fit in all the right places after your first wash!For each tee sold, we’ll donate 5% of the purchase price* to the National Parks Conservation Association, helping to fund its mission to protect and preserve America’s national parks for present and future generations.*If you'd like to learn more about our Charity donations, click here.

Sunset Palms Pack

Escape to a tropical paradise with our Sunset Palms Pack. This summer-ready set is sooo pretty in pink, with a Malibu bracelet, trio-color braided beauty and Paradise Palms Charm Bracelet. Snag one now to complete your summer vacay style.

Opal Shell Ring Stack

You can find this dainty ring stack here the ocean meets the shore! Our new Opal Shell Ring Stack includes a dainty textured band and two opal stone rings - one with a shell and the other on a simple band.

Playa Stud Set

Mix, match and make the most of your shore style with our Playa Stud Set! This five-piece set comes in a silver metal finish, with an array of pretty paradise-inspired designs, from a stone-studded pineapple and palm tree to a shell, rainbow and wave.

Stitched Beaded Anklet

Keep cool from head to toe this summer with our Stitched Beaded Anklet, featuring a pastel braided band with faceted beads woven throughout. Grab one in each color (because your wrists aren’t the only ones who love a good stack).

Surf Check Pin Set

Show off your killer surf style everywhere you go with this gnarly trio of pins. The set includes a surfboard, pineapple and beach scene pin, and gives off a care-free, adventure-loving vibe that’ll totally make waves.

Puka Shell Stretch Anklet

No beach day’s complete without a little sun, sand and our Puka Shell Stretch Anklet! With an easy on-and-off design, this seaside style features all-natural, raw puka shell beads, plus silver spacer beads for some eye-catching shine.

Vintage Heart Charm

You + our Vintage Heart Bracelet = the perfect match! This throwback design features a bitty braided band in two string hues, with a retro rainbow heart charm with a sparkling rhinestone.

Crush Enamel Word Ring

We're *obsessed* with this cute crush word ring! A throwback style with a grown up twist, white enamel and luxe rose gold elevate this playful piece so that it works for all ages. Stack it with our other word styles to make a statement.

Maui Charms Bracelet

Say helloooo to Hawaiian style with our Maui Charms Bracelet! This paradise-inspired style is set on a delicate silver chain, with five dangling charms that’ll make you feel like it’s summer all year long.

Shark Charm

This one is for all the simple shark lovers! The Shark Charm Bracelet features a fun bite-size shark in a silver semi-matte finish sitting on an ice blue Bitty Braided! It’s the perfect addition to any ocean-obsessed wrist stacks this summer!For each Shark Week style sold, 5% of the purchase price* will be donated to Oceana, Inc. to help save sharks and protect the oceans, with a minimum donation of $50,000 by April 30th, 2023.(C) 2021 Discovery*If you'd like to learn more about our charity donations, click here.

Statement Wave Ring

Ride the ultimate wave with our Statement Wave Ring that every beach babe and surfer needs! Rock this silver oversized wave ring with a couple other simple bands to make a statement!

Venice Boardwalk Pack

Give off some major Cali vibes with our Venice Boardwalk Pack. It features a trio of extra-rad styles, including our White Palisades Bracelet, Palm Tree Bitty Braid Bracelet and an exclusive multicolor mini braided design. Wear ’em all together for that West Coast look you love.

Bitty Pearl Chain Anklet

Pearls go with everyone and so does our Bitty Pearl Chain Anklet! This super luxe anklet includes itty bitty pearls strung together on a baby pink string plus a dainty rose gold chain that pairs perfectly with our Keep Blooming Style Pack.

Stand Up To Cancer

Cancer knows no limits. Help us Stand Up To Cancer with the purchase of this bracelet, and show you’re supporting research to find the newest and best treatments for all cancer patients. For each bracelet sold, 5% of the purchase price* will be donated to Stand Up To Cancer (SU2C) for sales made between 1/1/20 - 12/31/23, with a minimum donation of $25,000.*If you'd like to learn more about our Charity donation percentages, click here.

Hufflepuff™ House Ring Stack

Be loyal and patient with this NEW Hufflepuff™ House Ring Stack, featuring a gentle silver band with Hufflepuff™ etched on the front, and “dedication, patience, loyalty” on the inside, as well as a second band inspired by the Hufflepuff™ scarf! For every ring stack sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)

Hello Kitty Enamel Charm Bracelet

Our Hello Kitty Enamel Charm Bracelet is the most aww-dorable design ever! This stackable style features a colorful enamel Hello Kitty charm that hangs onto the baby pink bitty braid band. Wear it solo or pair it with the Hello Kitty Style Pack! For each Sanrio style sold on our website, Pura Vida will donate 5% of the purchase price* to Kindness.org, a nonprofit organization dedicated to building a kinder world.*If you'd like to learn more about our Charity donation percentages, click here.© 2021 Sanrio CO., LTD. used under license

Teddy Scrunchie

Our Teddy Scrunchie is the perfect finishing touch to all your fall ‘fits. Available in black or cream, this simple but oh-so-chic style adds a little something extra to every look, and is just as cute on your wrist as it is in a pony.

Stone ID Bracelet

We’re raising the bar with our new Stone ID Bracelet. Available in two varieties—silver with turquoise and gold with howlite—each bracelet is set on a simple string band with a gemstone bar charm. The gemstones are both 100% genuine, making them totally unique (so no two look alike!).

Satellite Chain Bracelet

It doesn't get more dainty than the Satellite Chain Bracelet! Featuring a bitty braid bracelet in seafoam or white paired with two delicate chains and a clear glass stone detail that makes it all the way chic.

Stay Golden Tee

You are solid gold, babe! Especially with our Stay Golden Tee! This classic crewneck is in a vintage white wash featuring a distressed golden horizon graphic and “Stay Gold” all in the prettiest warm pastels!! The Stay Golden Tee shrinks to a perfect fit after washing too!For each tee sold, 5% of the purchase price* will be donated to the Surfrider Foundation, a nonprofit dedicated to the protection and enjoyment of the world’s ocean, waves and beaches for all people. *If you'd like to learn more about our Charity donations, click here.

Gemstone Daisy Ring

Another day, another daisy (a gemstone daisy)! Our Gemstone Daisy Ring features a smooth silver band and a beaded daisy that's the perfect finishing touch to any Spring fit!

Rainbow Chevron Choker

Create your own rainbow with this enameled multicolor chevron choker. This eye-catching chain of shimmering silver links and pretty pastels will add a pop of color to any neckline. Cue the compliments!

Solid Black Face Mask

Our best selling face mask - now available in black!Each mask is made from 100% cotton and is soft, breathable and comfortable to wear. With two layers of fabric, they feature a slip opening to insert a disposable filter (sold separately). Soft elastic ear straps are easy to adjust. Mask is machine washable. Please note, mask helps reduce exposure to dust, allergens, germs and bodily fluids; however, mask is not a respirator and will not eliminate the risk of contracting disease or infection.5% of the purchase price will be donated to Direct Relief, a humanitarian aid organization that provides protective gear and essential medical items to health workers on the front lines responding to COVID-19.*If you'd like to learn more about our Charity donation percentages, click here.

Ravenclaw™ House Ring Stack

Be clever and witty with this NEW Ravenclaw™ House Ring Stack, which features a gentle silver band with Ravenclaw™ etched on the front, and “wisdom, wit, learning” on the inside, as well as a second band inspired by the Ravenclaw™ scarf! For every ring stack sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)

Neon Chain Choker

The skies are blue and so is this extra dainty Neon Chain Choker! Featuring a bitty neon blue beaded chain paired with a second simple chain for good measure, this choker is a must this summer!

Butterfly In Flight Earrings

Set your look aflutter with our Butterfly in Flight Earrings. Available in a rose gold or silver finish, these butterfly charm studs are the perfect pair for a fresh spring style.

Outsider Tee

Who said it’s wrong to be an outsider? Our new yet vintage feelin’ Outsider Tee comes in a vintage honey color with a super relaxed fit and cropped silhouette! An outdoors inspired graphic with “Outsider” in a super rad font covers the front and a cute quote saying “This must be the place” underneath! After washing, this shirt will shrink in all the right places for a perfect fit! For each tee sold, we’ll donate 5% of the purchase price* to the National Parks Conservation Association, helping to fund its mission to protect and preserve America’s national parks for present and future generations.*If you'd like to learn more about our Charity donations, click here.

Mood Chain Wrap Earrings and Ring Set

This Mood Chain Wrap Earring & Ring Set is sure to give you all the feels. The sleek silver set features a pair of chain wrap studs with a mood stone charm, plus a matching mood ring with a super-chic dangling chain. Pair these color shifting styles together with an outfit that matches your mood.Here's what each color means:Blue: Feelin' fine & on cloud ninePurple: Passionate & loving (aw, so sweet!)Green: Super chill & ready to relaxAmber: Next-level creative & totally dreamyRed: Full of energy & stoked for an adventureBlack: Feelin' powerful & mysterious

Crescent Moon Anklet

Our new Crescent Moon Anklet is totally out of this world! Designed with a simple string band, it features a crescent moon charm arching over a gorgeous (and 100% genuine!) gemstone. Oh, and because each stone is unique, no two anklets look alike!

International Surf Tour Tee

Follow the waves in our International Surf Tour Crewneck Tee. Available in classic black and blue tie dye varieties, this vintage-inspired style features a retro Pura Vida logo on the front and tour graphic on the back.

Red White Blue

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Out n About

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Wave Scrunchies (Set of 3)

Pep up your ponytail with our 3-Pack Scrunchie Set! Available in ocean blues, they’re the perfect pop of color you need to make even the most laid-back look a little extra.

Lovestruck Choker

We're crushing so hard on this Lovestruck Choker! Five dainty heart charms set on a shimmering rope chain, adjustable to 3 lengths for a layered look anyone would fall for. Choose between dazzling silver or romantic rose gold.

Spring Skies

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Crystal Cove Ring

Boho meets glam with our Crystal Cove Ring. This shimmering style comes in two metal-and-gemstone combos—silver with amethyst and rose gold with rose quartz—for a dainty look and just the right amount of sparkle.*Discount valid only on specific selected items. No coupon code required; discount will automatically be applied to select products in cart. Cannot be combined with any other offers or discounts. Does not apply to previous purchases. Final Sale. Sale ends January 16, 2022 at 11:59 PM PDT (January 17 at 8:59 AM CET).

Pave Wave Necklace and Earring Set

Want some sparkly styles that look oh-so-swell when worn together? Then snag our new Pave Wave Necklace & Earring Set! This rose gold, two-piece pack features cutout Wave stud earrings encrusted with pave stones, plus a matching cutout Wave charm to double down on a luxe look.

Beaded Flower Anklet

Tiptoe through the daisies in our Beaded Flower Anklet. This cute and colorful style features a seed bead band with vibrant daisy beaded designs scattered throughout. It’s our new fave way to wear florals for spring.

Pineapple Coin Ring

Want a super-juicy style to add to your jewelry collection? Then our Pineapple Coin Ring is the perfect piece for you! This signet ring is etched with a pineapple symbol, so you look chic and summery all year round. Matc

Scrunchie Bow

Our Bow Scrunchie is the perfect finishing touch to all your ‘fits. Available in four different colors and prints, this simple but oh-so-chic style adds a little something extra to every look, and is just as cute on your wrist as it is in a pony.

Narwhal Charm

Show your love for “the unicorn of the sea” with our exclusive Narwhal Charm Bracelet! This style comes in two color options, and features a dangling narwhal charm. For each bracelet sold, 5% of the purchase price* will be donated to World Wildlife Fund in support of its mission to conserve nature and reduce the most pressing threats to the diversity of life on earth.*Donations will be made through July 2023, with a minimum guarantee of $100,000. If you'd like to learn more about our charity donations, click here.©2023 DCL. WWF® and ©1986 Panda Symbol are owned by WWF. All rights reserved.

Shark Ring

Channel your inner shark with our new Shark Ring! This super cute open ring features a shark wrapped around your finger with a tiny Pacific Opal stone, a semi-matte finish and a slightly adjustable band for the perfect fit!For each Shark Week style sold, 5% of the purchase price* will be donated to Oceana, Inc. to help save sharks and protect the oceans, with a minimum donation of $50,000 by April 30th, 2023.(C) 2021 Discovery*If you'd like to learn more about our charity donations, click here.

The Dreaming Outloud Mask Set

Dreaming Outloud is back with three *must-have* retro styles that will take any fit to the next level. Designed by the ultimate Pura Vida babe, Hailey Miller, the Dreaming Outloud Mask Set features three non-medical face masks - the Tie Dye Vibes Mask, the Sunny Days Ahead Mask, and the Retro Daydreams Mask. With custom designs and boho vibes, these masks will keep you smiling through every season.With two layers of fabric, they feature a slip opening to insert a disposable filter (sold separately). Soft, white elastic ear straps are easy to adjust. Mask is machine washable. Please note, mask helps reduce exposure to dust, allergens, germs and bodily fluids; however, mask is not a respirator and will not eliminate the risk of contracting disease or infection.5% of the purchase price will be donated to Direct Relief, a humanitarian aid organization that provides protective gear and essential medical items to health workers on the front lines responding to COVID-19.*If you'd like to learn more about our Charity donation percentages, click here.*Discount valid only on specific selected items. No coupon code required; discount will automatically be applied to select products in cart. Cannot be combined with any other offers or discounts. Does not apply to previous purchases. Final Sale. Sale ends January 16, 2022 at 11:59 PM PDT (January 17 at 8:59 AM CET).

Mother of Pearl Monstera Charm

Add a touch of tropical paradise to any outfit with our Mother of Pearl Monstera Bracelet. This bitty braid design comes in four string colors and two metal finishes, with a monstera-leaf charm filled with a genuine, 100% unique Mother of Pearl stone.

Gryffindor™ Class Ring

Be bold and brave in our Gryffindor™ Signet Ring. This spellbinding silver style features an engraved Gryffindor™ crest and the words “bravery, determination, courage” etched on the inner band to truly capture the Gryffindor™ spirit. For every ring sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s21)

Mini Coin Anklet

Our Mini Coin Anklet will give you major fancy feet! With a bold silver chain and dangling coin charms, it adds the perfect amount of sparkle to days spent in the sun.

Pastel Disc Stretch Bracelet

Put together the prettiest stack ever with our Pastel Disc Stretch Bracelet. Available in three lovely shades—pastel blue, baby pink and fresh white—these easy-on-and-off styles feature vinyl disc beads, plus a trio of silver spacer beads for an extra accent.

Platform 9 3/4 Mood Signet Ring

Step aboard the Hogwarts Express with the Platform 9 3/4 Mood Signet Ring! This spellbinding silver style is sure to bring some magic to your journey, featuring an enchanting mood stone with Platform 9 ¾ etched on top. For every ring sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)

Opal Hoop Earrings

Our new Opal Hoop Earrings come in one of our most popular styles! These dainty earrings feature small opalescent and glass stones against a romantic rose gold finish.

Pave Wave Coin Charm

Our Wave Collection just got *so* much chicer. Introducing the Pave Wave Coin Bracelet, available in four string shades and two metal finishes. This string style features a reversible coin charm, with Pura Vida inscribed on one side and a pave-encrusted wave on the other.

Neon Shoreline Bracelet

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Stone Chain Ring

It's dainty, it's delicate and it's oh-so pretty! This new sterling silver Moonstone Chain Ring features a thin band plus a chic cable chain and a tiny gemstone known for giving you a "go with the flow" attitude.

Salty Choker Necklace

All you need is sun, sand and our Salty Choker. This super-sleek design is set on a delicate silver chain, with SALTY letter charms to spell out your obsession with the ocean. Double up your sea-loving style with our Salty Bracelet, too!

Sunflower Pack

Add some edge to your sweet summer style with our new Sunflower Pack! This set of three best-selling bracelets includes a bold black Malibu design, the Sunflower Seed Bead Bracelet and the super-cute Petite Heart Bracelet.

Racial Justice Awareness Braided Bracelet

Ravenclaw™ Class Ring

Show off your smarts with our Ravenclaw™ Signet Ring. This spellbinding silver style features an engraved Ravenclaw™ crest and the words “wisdom, wit, learning” etched on the inner band to truly capture the Ravenclaw™ spirit. For every ring sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s21)

Rose Quartz Heart Necklace

This necklace has our heart, literally. A genuine Rose Quartz crystal heart strung on an adjustable cable chain. Rose Quartz is known as the stone of love and is supposed to be worn close to the heart, it is believed to promote self-love and strong relationships.

Aquamarine Chip Choker

This choker is a must have for any beach goddess! Apatite chips strung on a sterling silver chain represent the endless ocean. Every stone is totally unique and is believed to bring a sense of inner peace to the wearer. The adjustable chain offers 3 length options so it can work for any neckline - or any bikini!

For the Troops Braided Bracelet

Show your support for our brave service members and their families with our new For the Troops braided bracelet! For each bracelet sold, 5% of the purchase price* will be donated to Semper Fi & America’s Fund, a nonprofit dedicated to providing immediate financial assistance and lifetime support to combat wounded, critically ill and catastrophically injured members of all branches of the U.S. Armed Forces and their families. *If you'd like to learn more about our Charity donation percentages, click here.

Baby2Baby Bracelet

Shop this exclusive bracelet to help Baby2Baby provide children living in poverty with diapers, clothing, and all the basic necessities that every child deserves. For each bracelet sold, we’ll donate 5% of the purchase price* to Baby2Baby so they can continue to provide essentials to some of the most vulnerable children across the country impacted by COVID-19 and the wildfires in California.*If you'd like to learn more about our Charity donations and partnerships, click here.

Pearl and Heart Double Sided Stud Earrings

Can't decide between pearls or hearts? You don't have to with our new Pearl and Heart Double Sided Studs! Where these rose gold earrings with the hearts facing out or flip them around to show off your pearls, girl!

Surf Tour Long Sleeve Boxy Tee

The surf tour of all surf tours has arrived! Our Surf Tour Long Sleeve Boxy Tee has major throwback feels with a vintage inspired tour design on the back in our famous Pura Vida colors - teal and pink! On the front of this faded purple tie dye cropped long sleeve is a distressed tropical logo that is without doubt a PV vibe! The Surf Tour Long Sleeve Tee will shrink in all the right places for a perfect fit when you wash it!5% of the purchase price* will be donated to the Surfrider Foundation, a nonprofit dedicated to the protection and enjoyment of the world’s ocean, waves and beaches for all people. *If you'd like to learn more about our Charity donations, click here.

Racial Justice Awareness Sticker

Pura Vida stands in solidarity with the fight against racial injustice, systemic racism, and the historic oppression of the Black community. We continue to educate ourselves on how we can do more as a company and as individuals, and we encourage our community to do the same. Show your support and solidarity with our Racial Justice Awareness sticker. For each sticker sold, 5% of the purchase price* will be donated to the NAACP Legal Defense Fund, America’s premier legal organization fighting for racial justice.*If you'd like to learn more about our charity donations, click here.

Bitty Gemstone Ear Cuff

No piercing? No problem! Our Bitty Gemstone Ear Cuffs come with a tiny turquoise or opal stone in a silver or rose gold finish that *anyone* can wear! Just slide it on between the open ends and rock it all day long.

Beaded Flower Bracelet

Buy yourself some flowers (and by that, we mean our Beaded Flower Bracelet!). This super-cute spring style features a strand a simple seed beads dotted with beaded daisy designs in a bouquet of beautiful hues. Up your flower power by pairing it with the Beaded Flower Anklet.

Make Waves Charm

The newest style in our Wave collection is making a major splash! The Make Waves Charm Bracelet comes in two classic colors, with a bitty braid band and enameled coin charm. Stack it with other Wave styles for a truly killer look.

Slytherin™ Toggle Choker

Make every outfit enchanting with our Slytherin™ Toggle Choker. This truly magical design features a paperclip chain and toggle clasp, with a Slytherin™ crest charm and “pride, ambition, cunning” etched on the back. For every necklace sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential! *If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s21)

Shark Tooth Ring

We fin-ally created the perfect beach-day design: Our Shark Tooth Ring! Available in two metal finishes—silver or rose gold—this delicate-banded beauty features a framed resin shark tooth.

Gemstone Daisy Earrings

Look dainty in daisies with our Gemstone Daisy Earrings. This whimsical set of studs feature glass sead beeds for an eye-catching style that's as cute as it is cool.

Cosmos Anklet

Even in a galaxy far, far away, you’d still wanna wear our Cosmos Anklet! This sleek silver style features a double-chain design, with star and moon charms that are out of this world.

Layered Chain Choker

Pile on the pretty with our Layered Chain Choker. Available in two metal finishes—silver and rose gold—this trio of styles features a ball chain design, mini chain necklace and round snake chain for a statement style.

Wander Elephant Tee

Never stop exploring with our Wander Elephant Tee! This vintage white loose fitting crewneck tee has a super cool vintage feel with a distressed safari graphic on the front that says “Be Wild And Wander”! This tee is sure to be on rotation all year round! Once you wash it, it’ll shrink in all the right places for a perfect fit!For each tee sold, 5% of the purchase price* will be donated to One Tree Planted, a nonprofit focused on global reforestation, to help plant trees in Africa to support the habitats of elephants and overall biodiversity in the region.*If you'd like to learn more about our Charity donations, click here.

Tropical Mini Charm

Make every day a vacay with our Tropical Mini Charm Bracelet! Available in two color combos—aqua with silver and pink with gold—this bitty braid design features five dangling charms that are perfect for a beach day and every summer getaway.

Dangling Opals Ear Cuff

If you could describe your favorite music festival in four words it would be Dangling Opals Ear Cuff! Each open ended ear cuff comes with three dainty and dangling opal stones in blue or white with a rose gold or silver finish. Pair them with some of our chain wrap earrings and it's a whole vibe.

Cosmos Choker

Our Cosmos Choker looks amazing on literally every girl in the galaxy. This double-chain design features crescent moon and stars charms for the ultimate outer space style. Pair it up with the Cosmos Anklet for a complete head-to-toe look.

Tropical Breeze Bracelet

Get out-of-office vibes with our Tropical Breeze Bracelet. Available in two finishes—rose gold with an opal glass stone and silver with an amazonite stone—this bitty braid style features a dangling pineapple-inspired charm, filled with a 100% genuine gemstone that’s just as unique as you are!

Seashore Pack

All the true beach babes are wearing our Seashore Style Pack. This four-piece set features a baby pink Original, a rose gold seed bead style, an aquamarine beaded bracelet, and a bitty braid bracelet with a 100% genuine shell charm (and real turqouise stone!).

Explore Pin Set

Show off your adventurous side with our 3-pack Explore pin set! This trio includes three enameled designs—binoculars, an RV and a sunset desert scene—and will make you wanna hit the road in search of something new to explore.

Sunset Chaser Tee

Living the Pura Vida life automatically means you’re chasing sunsets! Our Sunset Chaser Tee is the perfect addition to your wardrobe! This vintage white short sleeve has a super cool sunset design on the front and “Sunset Chaser” written on top! The Sunset Chaser Tee shrinks after washing for the perfect fit!For each tee sold, 5% of the purchase price* will be donated to the Surfrider Foundation, a nonprofit dedicated to the protection and enjoyment of the world’s ocean, waves and beaches for all people. *If you'd like to learn more about our Charity donations, click here.

Mental Health Awareness Pack

Millions of people are affected by mental illness each year, and there is an urgent need for more mental health treatment. Wear this style pack to show your support for all those living with mental health illnesses, and to remind each person currently living with mental illness that they are not alone. For each style pack sold, 5% of the purchase price* will be donated to Mental Health America, a nonprofit organization dedicated to educating people about mental health conditions and reducing barriers to treatment. *If you'd like to learn more about our Charity donations and partnerships, click here.

Hufflepuff™ Class Ring

Every witch or wizard would be proud to wear our Hufflepuff™ Signet Ring. This spellbinding silver style features an engraved Hufflepuff™ crest and the words “dedication, patience, loyalty” etched on the inner band to truly capture the Hufflepuff spirit. For every ring sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s21)

Happy Camper Charm

Want a really rad road trip look? Then snag one of our Happy Camper Bracelets! This braided design comes in two fall string shades, with dangling silver or gold charms that are perfect for all your outdoor adventurers.

Solid Original Anklet

Unisex, waterproof and fully adjustable. Our Original Anklets are a fan fave. Designed to look like our best-selling Original bracelets, these are the everyday ankle bracelets you’ll be wearing by the pool and to the beach all summer long.

Elle Hoop Earrings

The sea will be calling the moment you put on these Elle Hoop Earrings! These simple yet sophisticated earrings feature natural conch shells hung through silver hoops you can pair with all your beachy jewelry!

Keep it Cosmic Pack

It’s official: Our Keep it Cosmic Style Pack is the best stack in the whole galaxy. This four-pack of exclusive designs features braided alien and UFO charms, a sleek opal style, and a ball chain bracelet. Wear ‘em all together for the most outer-space impact (or try ‘em on their own for just a hint of celestial charm).

Toes On the Nose

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Live Free Hoodie

A classic of all classics, our Live Free Hoodie is an absolute essential! An epic Live Free graphic on the front and back of this white vintage hoodie makes this a super comfy staple! Don’t forget, after your first wash this one shrinks in all the right places for a perfect fit!

Gryffindor™ Toggle Choker

Make Godric Gryffindor™ proud with our Gryffindor™ Toggle Choker. This truly magical design features a paperclip chain and toggle clasp, with a Gryffindor™ crest charm and “courage, determination, bravery” etched on the back. For every necklace sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s21)

Bitty Pearl Ear Cuff

Look pretty in pearls with our Bitty Pearl Ear Cuff. This ultra-polished design features a band of pearl-like beads for a femme style that’s both dainty and daring.

Tulum Anklet

Wanna make a splash this spring? Then you’ll def. need one of our new Tulum Anklets! This statement-making style features a bold bead and chain design, in an ocean-blue hue that brightens any beach-day ‘fit.

Island Time Pendant Necklace

Carry a piece of paradise wherever you go with our Island Time pendant necklace. This adjustable style can be layered effortlessly with its multiple length options. Wear with our matching dangle earrings for extra vacay vibes.

Pet Rescue Bracelet

Support our furry friends with our Pet Rescue Charity Original. For each Pet Rescue Bracelet sold, 5% of the purchase price* with a minimum donation of $10,000 will be donated to Best Friends Animal Society® to support their work to end the killing of dogs and cats in America's shelters by 2025.*If you'd like to learn more about our Charity donation percentages, click here.

Fall Fling Ring Stack

Get allllll ready for autumn with our Fall Fling Ring Stack! This set of five stackable styles comes is our cosmic crush with glittering silver, blues, purples and greens. Wear ‘em all together for the ultimate fall ‘fit, or break them apart depending on your outfit. And did we mention that this stack features a mood band that will give you all the feels. Here's what each color means:Blue: Feelin' fine & on cloud ninePurple: Passionate & loving (aw, so sweet!)Green: Super chill & ready to relaxAmber: Next-level creative & totally dreamyRed: Full of energy & stoked for an adventureBlack: Feelin' powerful & mysterious

Conch Pendant Necklace

Beachy but elevated is the vibe with the Conch Pendant Necklace! A natural, raw conch shell with edges dipped in rose gold sits on a delicate chain bringing an elevated look to any ocean-inspired outfit!

Succulent Pack

With cotton candy hues and shimmering gold beads for a little sparkle, our Succulent Pack is as sweet as it gets. This five-bracelet set includes a quirky succulent charm, simple braided and beaded styles, and a gold chai

Hello Kitty Delicate Opal Charm Bracelet

Look stunning in our Hello Kitty Delicate Opal Charm Bracelet. Set on a baby pink bitty braid band, this cute style features a cutout Hello Kitty charm, with a Swarovski white opal accent for a bit of extra shimmer. For each Sanrio style sold on our website, Pura Vida will donate 5% of the purchase price* to Kindness.org, a nonprofit organization dedicated to building a kinder world.*If you'd like to learn more about our Charity donation percentages, click here.© 2021 Sanrio CO., LTD. used under license

Clam Shell Hair Barrette

Our Clam Shell Hair Barrette is your beach hair’s new best friend. Whether surfing or soaking up the sun, keep your hair out of your face in this sea-son’s must-have accessory available in Rose Gold and Silver.

La Concha Charm

Our new La Concha Charm Bracelet is bringing you a sweet sweet taste of the ocean! A silver or rose gold clam shell charm hangs pretty on a bitty braid mixed with soft pastel hues that are dying to be stacked.

Swell Pendant Necklace

Life is swell, so why not rock the Swell Pendant Necklace? Hanging from a simple silver chain, this swell pendant can be part of your every day look.. Even if it's just a bathing suit!

Rosarito Chain Choker

Chains, chaains, chaaaaains! The Rosarito Chain Choker needs no introduction with its shiny smooth rose gold and silver finishes and three loose disk chains that are perfect for wearing on their own or layering for a *major* stacked look!

Happy Face Charm

Put a smile on your face with our Happy Face Charm bracelet. Set on wax-coated string, this charm bracelet is simple enough to wear every single day.

Shine On Pack

Never stop shimmering in our Shine On Style Pack! This rose gold stack features four of our most gorgeous bracelets: the best-selling Malibu, a rope and chain style, a bitty braid and coin bracelet, and a delicate chain design featuring a trio of dangling charms.

Seabright Stretch Bead and Chain Bracelet

Looking for an ultra-elegant style to wear seaside? You’re in luxe! Our Seabright Stretch Bead & Chain Bracelet has endless features that elevate it to the next level, from a silver or rose gold paperclip chain to matte and shimmering seed beads.

Babe Alphabet Bead Bracelet

Show off your cool-girl status with our Babe Alphabet Bead Bracelet. Set on a pretty pink band, this bright and bold throwback style gives you a little boost of confidence that looks amazing with any outfit.

Puka Shell Choker

Nothing says classic coastal style like our Puka Shell Choker. With a strand of all-natural, raw puka shell beads, this made-to-layer design features silver spacer beads spread throughout to elevate the look and add a little shine.

Hello Kitty Opal Pendant Necklace

Look like a total cutie in our Hello Kitty Opal Pendant Necklace. This rose gold design is set on a delicate chain, with a dangling cutout Hello Kitty charm and Swarovski white opal stone for extra sparkle. For each Sanrio style sold on our website, Pura Vida will donate 5% of the purchase price* to Kindness.org, a nonprofit organization dedicated to building a kinder world.*If you'd like to learn more about our Charity donation percentages, click here.© 2021 Sanrio CO., LTD. used under license

Dreamy Daisy Ring

Who needs to buy flowers when you could have our Dreamy Daisy Ring instead?! This bold-band design comes in two color combos—purple with silver accents and white with rose gold accents—and features a whole bouquet of enameled daisies for the perfect spring style.

Hufflepuff™ Toggle Choker

Embrace your inner badger with our Hufflepuff™ Toggle Choker. This truly magical design features a paperclip chain and toggle clasp, with a Hufflepuff™ crest charm and “dedication, patience, loyalty” etched on the back. For every necklace sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential! *If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s21)

Ultra Violet

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Sweet Valley Pin Set

Let your feminine side shine with our Sweet Valley¬†Pin¬†Set. Featuring daisy, rainbow and ‚ÄúStay Sweet‚Äù banner¬†pins, this¬†set¬†of girly styles looks super cute pinned to your favorite jacket, book bag or tote.

Bitty Opal Choker

It doesn’t get any daintier than our Bitty Opal Choker. This romantic rose gold design features a delicate chain accented with a shimmering opal pendant. Wear it solo for a simple statement, or layer it with other PV necklaces for a bolder look.

Heart Wire Wrap Ring

You + our Heart Wire Wrap Ring = true love! Available in a silver or rose gold finish, this wraparound design features a duo of cutout hearts for a delicate style that makes a major statement.

Set Sail Pack

Say “ahoy” to your new favorite stack! Our Set Sail Pack features a trio of nautical designs, with a flat woven friendship bracelet, bold red Original and sea-inspired Anchors Away Charm Bracelet.

Ovarian Cancer Awareness Bracelet

Help us in the battle against cancer with the Ovarian Cancer Awareness Bracelet. With every purchase of this blue Original bracelet you are supporting research to find the newest and best treatments for all cancer patients. For each bracelet sold, 5% of the purchase price* will be donated to Stand Up To Cancer (SU2C) from now through 12/31/22.*If you'd like to learn more about our Charity donation percentages, click here.

Opal Pendant Necklace

Add some shimmer to your sunshine with our Opal Pendant Necklace! Set on a simple silver or rose gold chain, this necklace comes with a blue or white opalescent stone that we 10/10 recommend!

Playa Seed Bead Ear Climber

Be the brightest on the beach with our Playa Seed Bead Ear Climbers! This set of beaded beauties comes in ocean-inspired hues, with sterling silver posts for an ultra-luxe feel.

Sunset Scrunchies (Set of 3)

Pep up your ponytail with our 3-Pack Scrunchie Set! Available in sunset pinks, they’re the perfect pop of color you need to make even the most laid-back look a little extra.

Pura Vida Pin Set

Show some love for Pura Vida with this set of super-cute pins. With a retro “Pura Vida” design—plus a rainbow and palm tree pin—this threesome represents everything we stand for: good times and great vibes.

Project CAT Scrunchie

Well, the cat’s out of the bag: Our Project C.A.T. Tiger Scrunchie is *the* accessory for fall! Featuring a tiger stripe design and the cutest bow accent, it’s the perfect piece to pull your look together on even the wildest of hair days.Pura Vida is partnering with World Wildlife Fund and Discovery, Inc. for the Project C.A.T. Collection. For each pair sold, 5% of the purchase price* will be donated to Project C.A.T., in support of World Wildlife Fund’s efforts to double the number of tigers in the wild. To date, Project C.A.T.’s support has helped WWF to conserve nearly 6 million acres of protected land across three countries. The funds raised through our collaboration will help to further this work, and ensure a healthy habitat for future generations of tigers.*Donations will be made through July 2023, with a minimum guarantee of $100,000. If you'd like to learn more about our Charity donation percentages, click. If you'd like to learn more about our charity donations, click here.©2023 DCL. WWF® and ©1986 Panda Symbol are owned by WWF. All rights reserved.

Tutti Frutti

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Crystal Cove Choker

Jump on the gemstone trend with our Crystal Cove Choker. Available in two metal-and-gemstone combos—silver with amethyst and rose gold with rose quartz—this glam design combines a boho aesthetic with a truly feminine feel.*Discount valid only on specific selected items. No coupon code required; discount will automatically be applied to select products in cart. Cannot be combined with any other offers or discounts. Does not apply to previous purchases. Final Sale. Sale ends January 16, 2022 at 11:59 PM PDT (January 17 at 8:59 AM CET).

Original Gryffindor™ Charm Bracelet

Charm your friends with the enchanting Original Gryffindor™ House Charm Bracelet! Set in a merlot and yellow 9-strand band, this bracelet features a hanging Gryffindor™ House Crest so you can show your lion pride! For every bracelet sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)

Shark Tooth Charm Bracelet

Add just the right dose of fierceness to your beach-day look with our Shark Tooth Charm Bracelet. This bitty braid design features a resin shark tooth charm, with a rose gold frame accent to make it even more special.

Daisy Resin Ring

The Daisy Resin Ring proves that retro is so rn. Our modern take on this ‘90s-inspired style features transparent resin and a bouquet of enameled daisy flowers, for a whimsical design that brightens up any outfit.

Hello Kitty Delicate Opal Ring

Show some love to everyone’s favorite with our Hello Kitty Delicate Opal Ring. This dainty design features a rose gold finish, with a Hello Kitty silhouette and shimmering Swarovski white opal stone. For each Sanrio style sold on our website, Pura Vida will donate 5% of the purchase price* to Kindness.org, a nonprofit organization dedicated to building a kinder world.*If you'd like to learn more about our Charity donation percentages, click here.© 2021 Sanrio CO., LTD. used under license

Live Slow Crop Tee

Slow down and smell the roses with our Live Slow Crop Tee! This custom pink tie dye tee with an ever so slow sloth graphic saying “Live Slow” is the perfect pop of color you need in your closet! It’s cropped fit and crew neckline makes this top an easy addition to any casual fit! After your first wash, the Live Slow Crop Tee shrinks in all the right places for a perfect fit!For each tee sold, 5% of the purchase price* will be donated to One Tree Planted, a nonprofit focused on global reforestation, to help plant trees in Central and South America to support the habitats of sloths and overall biodiversity in the region.*If you'd like to learn more about our Charity donations, click here.

Ravenclaw™ Toggle Choker

Show your house pride with our Ravenclaw™ Toggle Choker. This truly magical design features a paperclip chain and toggle clasp, with a Ravenclaw™ crest charm and “wit, learning, wisdom” etched on the back. For every necklace sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential! *If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s21)

Simple Adventure Long Sleeve Boxy Tee

Follow the adventure of your dreams wearing our new Simple Adventure Long Sleeve Boxy Tee! This cropped long sleeve features a boxy and relaxed fit with a pretty sunrise tie dye wash and a traditional style mountain graphic saying “Simple Adventure”! Just a reminder, this shirt will shrink after washing it for a perfect fit in all the right places! 5% of the purchase price* will be donated to the National Parks Conservation Association, helping to fund its mission to protect and preserve America’s national parks for present and future generations.*If you'd like to learn more about our Charity donations, click here.

Sea Life Love Sticker Pack

Introducing…our first-ever charity sticker packs! The Sea Life Love Sticker Pack is not only the perfect way to show some love for your favorite sea creatures, but also to do some good! Each pack comes with four stickers to add to your favorite items or share with friends! For each sticker pack sold, 5% of the purchase price* will be donated to the Surfrider Foundation, a nonprofit dedicated to the protection and enjoyment of the world’s ocean, waves and beaches. *If you'd like to learn more about our charity donations, click here.

Boss Alphabet Bead Bracelet

Show off your sweet side in our Boss Alphabet Bead Bracelet. Set on a bitty braid band, this retro design adds a touch of whimsy and pop of color to every summer stack. Match it back to Originals in complementary shades for a bright and bold look.

Shark Tooth Pendant Necklace

Beach babes, this necklace is calling your name! Our Shark Tooth Pendant Necklace is set on a delicate silver chain and features a framed resin shark tooth charm for a little ocean-inspired style.

Mermaid Fin Charm Bracelet

There are plenty of fish in the sea, but only one Mermaid Fin Charm Bracelet! This bitty braid design comes in four string shades, with an iridescent mermaid tail charm that makes every day feel like a beach day.

Raw Gem Chain Wrap Earrings

It's the little things in life.. opal and rose gold little things! These Raw Gem Chain Wrap Earrings feature chain wrap studs with raw (and uniquely different) opal stones to pair perfectly with our Raw Crystal + Earring Set!

Zuma Ring Pack

Stacking made easy with the beachy Zuma Ring Pack! This stack features a cowrie shell ring and multi gemstone ring set with sparkling glass, turquoise and moonstone stones.

Heart Slider Bracelet

Everyone’s crushing on our Heart Slider Bracelet! This delicate silver style features colorful seed beads and an enameled heart charm, with a slider design for a fully customizable fit.

Original Ravenclaw™ Charm Bracelet

Charm your friends with the enchanting Original Ravenclaw™ House Charm Bracelet! Set in a blue and light gray 9-strand band, this bracelet features a hanging Ravenclaw™ House Crest so you can show your eagle pride! For every bracelet sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)

Turquoise Tides Anklet Pack

Nothing but high tides and good vibes with the Turquoise Tides Anklet Pack! Featuring *three* anklets in gorgeous turquoise tones, a raw turquoise stone and a shark tooth charm, this pack brings major ocean vibes!

Druzy Ring

Looking for a dreamy design that‚Äôs both understated and eye-catching? Look no further than our Druzy Ring! This silver style comes with a delicate band and circular white druzy stone, with an iridescent finish for a hint of sparkle.

Rainbow Cactus Clutch

In case you hadn’t noticed, we’re total suckers for succulents. That’s why we can’t get enough of this Rainbow Cactus Clutch! Made from durable canvas cloth, this bright and bold bag is built to last (which is gre

Pave Open Circle Ring

Talk about a bling ring! Our Pave Open Circle Ring comes in a romantic rose gold finish, with a circle of itty bitty rhinestones for a dainty, glittering look. Pair it with one of our rose gold bracelets or necklaces for the full effect.

Shark Multi Charm

In a sea of fish, be a shark with our new Shark Multi-Charm Bracelet! This winter fresh Bitty Braided bracelet features five delicate shark inspired charms including a shark, shark tooth, fishbone, opal charm and pearl charm bringing the deep sea to your fingertips!For each Shark Week style sold, 5% of the purchase price* will be donated to Oceana, Inc. to help save sharks and protect the oceans, with a minimum donation of $50,000 by April 30th, 2023.(C) 2022 Discovery*If you'd like to learn more about our charity donations, click here.

Bitty Pearl Ring

Pearls are always appropriate so our new Bitty Pearl Ring is a definite necessity! With a silver or rose gold finish, a freshwater pearl sits on top of a thin band that will elevate any summer outfit. Each pearl is 100% genuine, so every one is unique (just like you!)

Shark Style Pack

Dive into our new Shark Style Pack! Featuring one of our classic Malibu Bracelets, a Shark Tooth Charm and a Pacific Opal Satellite Chain Bracelet, this pack will have you swimming with sharks in no time!For each Shark Week style sold, 5% of the purchase price* will be donated to Oceana, Inc. to help save sharks and protect the oceans, with a minimum donation of $50,000 by April 30th, 2023.(C) 2021 Discovery*If you'd like to learn more about our charity donations, click here.

Tarot Card Charm Bracelet

What do the cards have in store?? Let our Tarot Card Charm Bracelet tell you! These boho beauties feature three of the most powerful cards in the deck: the Lover, signifying finding harmony within yourself; the Sun, foretelling good fortune and happiness; and the Moon, representing intuition and imagination. Choose the one you most align with (or snag all three!).

Keep Blooming Pack

It's sweet, it's dainty, it's our new Keep Blooming Pack! This 3 pack comes in baby pinks and rose gold featuring a dried daisy charm, itty bitty pearls and a mini braided bracelet plus a delicate chain! Pair this with our Bitty Pearl Chain Anklet for a complete look!

Heart Mood Ring

Our Heart Mood Ring will set your <3 a flutter! This silver, signet-style design features a heart-shaped mood charm, which changes colors depending on your mood.Here's what each color means:Blue: Feelin' fine & on cloud ninePurple: Passionate & loving (aw, so sweet!)Green: Super chill & ready to relaxAmber: Next-level creative & totally dreamyRed: Full of energy & stoked for an adventureBlack: Feelin' powerful & mysterious

Turquoise Hoop Earrings

Our Turquoise Hoop Earrings will give you the blues (in a good way!). These itty bitty hoops feature a strand of faceted turquoise beads. Each stone is 100% genuine and unique, so no two pairs look alike!

Cancun Dangle Earrings

Your mermaid hair *needs* these Cancun Dangle Earrings! With raw cowrie shells and silver clam shells hanging from raw turquoise studs, these earrings will are the perfect compliment to beachy hair!

Satellite Shell Pendant Necklace

This one's for all our chic ocean lovers! The Satellite Shell Pendant Necklace is available in rose gold and silver, featuring a simple clam shell charm to bring beachy vibes to any party.

Double Layer Flat Coin Bracelet

The Double Layer Flat Coin Bracelet is a year-round staple! In silver or rose gold, you can't go wrong with adding this slider bracelet to any wrist stack.

Shark Sticker

Repeat after us: Fish are friends, not food! Our exclusive Shark Sticker is perfect for all those ocean lovers out there who love swimming with the sharks - and fish!For each Shark Week style sold, 5% of the purchase price* will be donated to Oceana, Inc. to help save sharks and protect the oceans, with a minimum donation of $50,000 by April 30th, 2023.(C) 2021 Discovery*If you'd like to learn more about our charity donations, click here.

Mixed Charm and Bead Anklet

We pulled out our whole bag of tricks for the Mixed Charm & Bead Anklet! Featuring a black string band, this eye-catching design includes an array of colorful beads, accented by a trio of dangling gold charms that’ll give you major fancy feet.

Pearl Chain Wrap Earrings

Classy girls wear pearls like our Pearl Chain Wrap earrings! Bitty pearls hang on a chain delicately looped around the back to sterling silver posts that will bring major feels!

Spinner Charm Bracelet

Need our Spinner Charm Bracelet in your spring stack? All signs point to yes! This bitty braid design comes in four string shades and two metal finishes, with a colorful enamel charm for a little bit of whimsy.

Island Time Dangle Earrings

Make every day feel like vacay in our Island Time Dangle Earrings! This sleek silver style features a dangling palm tree charm for a paradise-pretty look.

Tie Dye Face Mask

We teamed up with Vera Bradley to create this limited-edition face mask that makes staying safe look chic! With a retro tie dye design in pretty pastel hues, our non-medical face masks are made from 100% cotton and are soft, breathable and comfortable to wear.With two layers of fabric, they feature a slip opening to insert a disposable filter (sold separately). Soft, white elastic ear straps are easy to adjust. Mask is machine washable. Please note, mask helps reduce exposure to dust, allergens, germs and bodily fluids; however, mask is not a respirator and will not eliminate the risk of contracting disease or infection.5% of the purchase price* will be donated to Direct Relief, a humanitarian aid organization that provides protective gear and essential medical items to health workers on the front lines responding to COVID-19.*If you'd like to learn more about our Charity donation percentages, click here.

Opal Cloud Charm Bracelet

The forecast calls for a super-cute style! Our Opal Cloud Charm Bracelet features a bitty braid band in four string shades‚Äîblack, white, lavender and smoke blue‚Äîplus a whimsical cloud charm filled with shimmering opal.

Stone Shark Tooth Charm

Our Shark Tooth Bracelet is every beach babe's lucky charm. This bitty braided beauty features a dangling shark tooth charm, with a chic gold accent and aqua chalcedony stone.

Celestial Sun Bracelet

Shine brighter than the sun in our Celestial Sun Bracelet. This bitty braid design comes in two string-and-stone combos—black with citrine and sandy white with turquoise—and adds a ray of beauty to every PV stack.

Cove Chain Bracelet

Whether you live by the beach or just dream of a tropical vacay, our Cove Chain Bracelet will put you in a paradise state of mind. This perfect-for-layering piece comes in a silver or rose gold finish, with a strand of shell charms that are both bold and beachy.

Tie Dye Clutch

Who knew retro style could be so chic?! This foldover design features a ’70s-inspired turquoise tie dye pattern—plus a tasseled zipper and our “Live Free” motto—for an eye-catching look you’ll want to carry al

Mermaid Quartz Charm Bracelet

Wanna stackable style that‚Äôll brighten up your look? Then you def. need our Mermaid Quartz Charm Bracelet. This bitty braid design comes in a black or light purple hue, with a rainbow quartz accent to give you a little mermaid magic.

Blue Tie Dye Classic Backpack

Meet your new travel bestie! Our brand new classic backpacks are designed to fit ALL of your essentials with a spacious 29L main compartment, front pouch pocket and a side water bottle holder so you can stay hydrated on the move! Last but not least, we added an exclusive Pura Vida patch to match the retro multicolor design that is 100% unique to every backpack!

Floating Opal Toe Ring

Shine bright like our Floating Opal Toe Ring in two smooth finishes - rose gold and silver! This dainty but eye-catching design features a floating opal stone in either white or blue that pair perfectly with the Crowned Opal Ring!

Sparkle Original Bracelet

Pura Vida’s signature Original Bracelet in our first ever sparkle string is sure to have you glowing! Wear solo for a subtle shimmer, or with your fave PV pieces to add some sparkle to your stack. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks.

Mulberry Bracelet

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Mermaid Shell Earrings

Why collect shells when you could have our Mermaid Shell Earrings instead?! This ultra-feminine, sea-inspired style features an opal stud and dangling shell charms, with an iridescent finish to help you shine extra bright.*Discount valid only on specific selected items. No coupon code required; discount will automatically be applied to select products in cart. Cannot be combined with any other offers or discounts. Does not apply to previous purchases. Final Sale. Sale ends January 16, 2022 at 11:59 PM PDT (January 17 at 8:59 AM CET).

Meadow Charm

We can't do summer without daisies! Our new Meadow Charm Bracelet features a dried resin daisy pendant in silver or rose gold on a bitty braid bracelet that comes in the perfect summer tones you can stack with everything.

Kona Ring

Another day, another wave ring! The Kona Ring is ready to be stacked, featuring a single wave shaped band in rose gold or silver with "pura vida" and "make waves" stamped on the inside.

Open Pineapple Charm

Rep our classic pineapple logo with the Open Pineapple Bracelet! This simple string design comes in four spring shades and two metal finishes, with a dainty pineapple charm and shiny stone for a little sparkle.

Triple Opal Wrap Toe Ring

Wrap yourself in love with our Triple Stone Wrap Toe Ring featuring a super unique wrap design with three pretty Pacific Opal stones and a shiny Silver finish!

Lover Alphabet Bead Bracelet

Show off your sweet side in our Lover Alphabet Bead Bracelet. Set on a bitty braid band, this retro design adds a touch of whimsy and pop of color to every stack. Match it back to Originals in complementary shades for a bright and bold look.

Warm Breeze Beaded Bracelet

Find us under the golden sun with our new Warm Breeze Bracelet! This howlite beaded beauty features sunset sky hues brought together by a gold bitty braided bracelet that will make summer last forever!

Keep Her Wild Tee

Embrace your inner free spirit with our Keep Her Wild Crew Tee. This vintage design features a slightly oversized fit and a dreamy graphic that’ll spark your wanderlust (and look good with literally *everything*). For every tee purchased, we’ll donate 5% of the purchase price* to the National Park Conservation Association, a nonprofit organization dedicated to protecting and enhancing America’s national parks for present and future generations.*If you'd like to learn more about our Charity donation percentages, click here.

Clear Quartz Chip Choker

This luxe choker goes with *literally* everything! Clear quartz chips set on a shimmering rose gold chain make this piece perfect for day or night. Every stone is one-of-a-kind and believed to have allll the healing powers. The adjustable chain offers 3 length options for any neckline or season.

Del Mar Ring

You don’t have to live by the sea to get major beach vibes, as long as you’re wearing our Del Mar Ring! Set on a delicate silver band, this simple-but-statement style features a stunning sea glass stone for an ocean-inspired look that makes every day feel like a getaway.

Palm Pineapple Patch

This pretty little patch gives you instant island vibes. With tropical colors and intricate design, it makes every day feel like the perfect beach day.

Crystal Cove Charm Bracelet

Our Crystal Cove Charm Bracelet isn't just stunning, it'll give you good vibes, too! Set on a bitty braided band with four hues to choose from, it comes with a sparkling crystal accent: amethyst for serenity and balance, and rose quartz for love and compassion.*Discount valid only on specific selected items. No coupon code required; discount will automatically be applied to select products in cart. Cannot be combined with any other offers or discounts. Does not apply to previous purchases. Final Sale. Sale ends January 16, 2022 at 11:59 PM PDT (January 17 at 8:59 AM CET).

Havana Charm

Take a little bit of Cuba with you wherever you go in our new Havana Bracelet! In a wide range of beachy tones, this bitty braided bracelet includes a palm charm in silver or rose gold to make it luxe!

Metal Mini Daisy Chain Bracelet

Our Metal Mini Daisy Bracelet will give you all the floral feels. In dusty blue or black string shades, each bitty braid bracelet features a bouquet of rose gold cutout daisy charms, for a delicate look that stays fresh all year long.

Swell Charm

Make your own waves in the Swell Charm Bracelet! An elevated charm in silver or rose gold sits between tropical blues, black and white, making the ocean extra dreamy.

Real Shell Charm

Add some shimmer to your shore style with our Real Shell Bracelet. Available in two spring shades—fresh white and blush pink—this bitty braid design features a dangling charm with a 100% genuine shell filling.

Tie Dye Scrunchies (Set of 3)

Our Tie Dye Scrunchie pack was made for rad babes. This set of three features dreamy vintage washes in light blue, light pink and mixed pastels that will have you in all your retro feels. Perfect to pull up your ponytail or wear on your wrist.

Hogwarts Charm Bracelet

Work some magic with this special Hogwarts Charm Bracelet! Set on a black bitty braid band, this bewitching design features a dangling charm, with the Hogwarts Castle etched on one side, and "Hogwarts is my home" on the other. For every bracelet sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)

Hermosa Charm

If you can't go to California, we'll bring California to you with our Hermosa Charms Bracelet! In soft coastal hues, this bitty braided bracelet includes dainty rose gold or silver shell charms that will have you feeling the ocean breeze in no time!

Fruit Charms Choker

Our juiciest jewelry yet! This mouthwatering choker features 5 super cute enamel fruit charms. The sweetest part? We have a charm bracelet to match.

Mother of Pearl Compass Bracelet

Not all who wander are lost! Release your inner wanderer with the Mother of Pearl Compass Bracelet. Set delicate bitty bracelet with a compass charm, this piece is sure to have you booking your next flight!

Bff Avocado Necklace Set

What's better than a little guac with your bestie? Our Bff Avocado Necklace Set comes with two necklaces and avocado charms that fit perfectly together, one for you and one for you bestie! One avocado slice with out the other is incomplete!

Wire Wrapped Gemstone Ring

Say buh bye to bad vibes and hellooooo to calming energy with our Wire Wrapped Gemstone Ring. This stunning silver style features a trio of aqua blue amazonite stones, which help you feel balanced and serene.

Rainbow Chip Chain Anklet

Nothing’s cooler than color—at least when it comes to our Rainbow Chip Chain Anklet. This vibrant design features a variety of genuine gemstone chips, including Aqua Chalcedony, Rose Quartz, Citrine, Amethyst, Lapis and Turquoise.

Sanrio Best Friends Charm Bracelet

Rep all the cutest characters with our Sanrio Best Friends Charms Cord Bracelet! Set on a white bitty braid band, this adorable bracelet features five enamel charms of everyone’s favorite Sanrio characters: Hello Kitty, Gudetama, Tuxedosam, Keroppi and Pochacco. For each Sanrio style sold on our website, Pura Vida will donate 5% of the purchase price* to Kindness.org, a nonprofit organization dedicated to building a kinder world.*If you'd like to learn more about our Charity donation percentages, click here.© 2021 Sanrio CO., LTD. used under license

Leopard Jewellery Case

Our most requested item EVER! Transport your fave Pura Vida pieces in style with this one-of-a-kind leopard jewelry case. Inside you'll find secret compartments for bracelets, necklaces hooks, earring trays and a ring holder. Keep the jewelry, lose the tangles.

Heart Hair Barrette

Our Heart Hair Barrette is giving us *serious* heart-eyes. Available in Rose Gold and Silver, this barrette is the perfect match for any outfit. Use it to pin back your hair (or to compliment your cute updo) on your next date night or girls night out.

Cosmic Temporary Tattoo

Can’t get enough of our outer space styles? Then grab a pack of our Cosmic Temporary Tattoos! This pack includes four intricate, celestial creations. Wear ‘em all at once for an out-of-this-world impact, or space ‘em out for a new look each day.

Salty Bracelet

Even when summer’s over and you can’t ride the waves all day, our Salty Bracelet will give you major beach-day vibes. This delicate style features a dainty silver chain and SALTY letter charms, and looks even more gnarly paired with styles from our Wave collection.

Original Slytherin™ Charm Bracelet

Charm your friends with the enchanting Original Slytherin™ House Charm Bracelet! Set in a black and green 9-strand band, this bracelet features a hanging Slytherin™ House Crest so you can show your serpent pride! For every bracelet sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)

Hogwarts Chain Bracelet

This paperclip chain bracelet is sure to make you feel like you've just stepped aboard the Hogwarts Express! It features a dangling charm with the Hogwarts Castle etched on one side, and "Hogwarts is my home" on the other. For every bracelet sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)

Night Bracelet

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Hello Kitty Ring

Our Hello Kitty Ring is giving us all the feels! This quirky rose gold design features the cutest silhouette and enameled bow detailing for the perfect look. For each Sanrio style sold on our website, Pura Vida will donate 5% of the purchase price* to Kindness.org, a nonprofit organization dedicated to building a kinder world.*If you'd like to learn more about our Charity donation percentages, click here.© 2021 Sanrio CO., LTD. used under license

Riviera Charms Bracelet

We're back with another chaldecony stone charm bracelet but *better*! The new Riviera Charms Bracelet comes with a blue or aqua chaldecony stone plus mini starfish and natural conch shell charms that will bring the beach to you.

Simple Adventure Crop Tee

Follow the adventure of your dreams wearing our new Simple Adventure Crop Tee! A subtle yet peachy tie dye wash and traditional style mountain graphic saying “Simple Adventure” makes this cropped short sleeve a must-have this season! Just a reminder, this shirt will shrink after washing it for a perfect fit in all the right places! For each tee sold, we’ll donate 5% of the purchase price* to the National Parks Conservation Association, helping to fund its mission to protect and preserve America’s national parks for present and future generations.*If you'd like to learn more about our Charity donations, click here.

Pride Sticker

Our new Pride Sticker is the must-have accessory to show your pride and give back to a good cause! For every sticker sold, we’ll donate 5% of the purchase price* to The Trevor Project, the leading suicide prevention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young people.*If you'd like to learn more about our charity donations, click here.

Mother of Pearl Heart Stretch Bracelet

Slip on something extra pretty with our Mother of Pearl Heart Stretch Bracelet. This easy-on-and-off design features a continuous band of heart-shaped Mother of Pearl beads, for a super-femme style that’s practically made for stacking.

Bow Ring

Tie your whole look together with our Bow Ring! Available in a silver or rose gold finish, this dainty design features a textured bow charm. Wear it with our other bow pieces for an extra-cutesy look.*Discount valid only on specific selected items. No coupon code required; discount will automatically be applied to select products in cart. Cannot be combined with any other offers or discounts. Does not apply to previous purchases. Final Sale. Sale ends January 16, 2022 at 11:59 PM PDT (January 17 at 8:59 AM CET).

Cowabunga

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Crowned Opal Ring

The statement ring of all statements rings, our Crowned Opal Ring is major bling! This floating crown style comes in two metal finishes—silver and rose gold—with a glittering opalescent stone in blue or white.

Neon Chain Hoop Earring

You can't go wrong with our Neon Chain Hoop Earrings! Featuring a unique design of silver hoop earrings and dangling delicate chains with neon blue beads mixed in, these earrings can be styled perfectly with our other neon chain styles.

Outsider Hoodie

Ain’t nothing wrong with the great outdoors! Our new Outsider Hoodie comes in a vintage honey color with a super cozy fit and a front pocket! An outdoors inspired graphic with “Outsider” in a super rad font covers the front and a cute quote saying “This must be the place” underneath! After washing, this hoodie shrinks in all the right places for a perfect fit! For each hoodie sold, we’ll donate 5% of the purchase price* to the National Parks Conservation Association, helping to fund its mission to protect and preserve America’s national parks for present and future generations.*If you'd like to learn more about our Charity donations, click here.

Live Free Long Sleeve Boxy Tee

We’re back with another classic - our new Live Free Long Sleeve Boxy Tee! In a vintage black wash with a super relaxed fit, this long sleeve crewneck tee isn’t complete without our staple Live Free logo on the front and back! Side note: After your first wash this one shrinks in all the right places for a perfect fit!

Moon and Star Stud Earrings

Mix things up with this super unique set of stud earrings! The Moon & Star Studs feature one earring in the shape of a crescent moon, and the other in the shape of a star set in a gold or silver frame.

Harry Potter Glasses Earrings

Rep your love for Harry Potter with these chic Harry Potter Glasses Earrings! This piece features Harry's infamous lightning bolt scar, as well as his signature glasses on each earring, finished with czech crystal stones in the center for a spellbinding look! For every pair of earrings sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)

Painted Blooms Toe Ring

Start Spring off right with our Painted Blooms Toe Ring! With its bright yellow and white enamel finish and an open back for adjusting, this toe ring is perfect for anyone looking to bloom!

Stay Golden Hoodie

You are solid gold, babe! Especially with our Stay Golden Hoodie! This classic and cozy hoodie is in a vintage white wash with a front pocket featuring a distressed golden horizon graphic and “Stay Gold” all in the prettiest warm pastels! The Stay Golden Hoodie shrinks to a perfect fit after washing too!For each hoodie sold, 5% of the purchase price* will be donated to the Surfrider Foundation, a nonprofit dedicated to the protection and enjoyment of the world’s ocean, waves and beaches for all people. *If you'd like to learn more about our Charity donations, click here.

Moonstone Moon Ring

An important symbol in ancient cultures, the crescent moon represents new beginnings and optimism. The Moonstone Moon Ring is made up of a crescent moon motif filled with opal resting on a chic silver band.

Hello Kitty Style Pack

Looking for the perfect pack? Our Hello Kitty Style Pack is the one for you! Featuring four stackable or standalone styles, this set includes a bitty braid design with a rose gold Hello Kitty charm; a pearl and chain bracelet; an enamel flower charm style; and a metal bow and heart charm design. For each Sanrio style sold on our website, Pura Vida will donate 5% of the purchase price* to Kindness.org, a nonprofit organization dedicated to building a kinder world.*If you'd like to learn more about our Charity donation percentages, click here.© 2021 Sanrio CO., LTD. used under license

Single Daisy Ear Cuff

Simple yet chic, our new Single Daisy Ear Cuff is bringing the blooms straight to you! In a romantic rose gold finish, this open ended ear cuff features a super cute daisy + delicate leaves for a full flower look.

Wildlife Love Sticker Pack

We’re totally wild about our new Wildlife Love Sticker Pack! Each pack comes with a set of four stickers, so you can share some with your friends (or keep ‘em all to yourself!). For each sticker pack sold, 5% of the purchase price* will be donated to World Wildlife Fund in support of its mission to conserve nature and reduce the most pressing threats to the diversity of life on earth.*Donations will be made through July 2023, with a minimum guarantee of $100,000. If you'd like to learn more about our charity donations, click here.©2023 DCL. WWF® and ©1986 Panda Symbol are owned by WWF. All rights reserved.

Pride Alphabet Bead Bracelet

Wear your pride on your sleeve with our new Pride Alphabet Bead Bracelet! This retro-inspired style features colorful alphabet beads on a white bitty braid bracelet, and is the perfect style to layer with Originals or wear on its own! For every bracelet sold, we’ll donate 5% of the purchase price* to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people, with a minimum donation of $10,000.*If you'd like to learn more about our Charity donations, click here.

90's Babe Pin Set

Go a little retro with our 3-pack 90s Babe pin set! This trio of throwback designs features three enameled pins that are perfect for decorating your fave jacket, backpack, bag, etc.

Mixed Vinyl Disc Anklet

Two tones are better than one, and our Mixed Vinyl Disc Anklet is here to prove it! With a strand of itty bitty vinyl discs in pink and white—this piece is a fresh update to the 90's puka shell trend.

Eye Bead Charm Bracelet

Our Eye Bead Charm Bracelet will have your stack lookin’ good (get it?!). Available in shades of black or petal pink, this bitty braid design features a vibrant eye-bead charm. And if you don’t watch out, it’ll become your favorite PV piece!

Fable Ring Stack

Look like you’re living in a fairy tale with our Fable Ring Stack. Available in a silver finish, this set includes a trio of gorgeous pieces: a rose quartz and glass stone style; a heart-band beauty; and a butterfly-adorned design shimmering with sparkly stones.

Stone Heart Signet Ring

Dainty is cute but signet rings are a statement! Our new Stone Heart Signet Ring is a simple, stack ready design with a pink or white opal filled heart that's a total show stopper!

Ibiza Cowrie Charm Choker

If it's not bright, we don't want it! The Ibiza Cowrie Charm Choker is the highlight of the summer. The choker features a single raw cowrie shell and edges dipped in silver with tiny neon beads and string in white or strawberry to hold it all together!

Nature Lover Tee

This one’s for all the tree huggin’, nature lovin’ PV fans! Our new Nature Lover Tee has a full vintage vibe with a distressed mountain and moon graphic with “Nature Lover” written in the stars! After your first wash, this shirt will shrink in all the right places for a perfect fit! For each tee sold, we’ll donate 5% of the purchase price* to the National Parks Conservation Association, helping to fund its mission to protect and preserve America’s national parks for present and future generations.*If you'd like to learn more about our Charity donations, click here.

Checkerboard Ring

Give your ‘fit a hit of ‘90s vibes with our Checkerboard Ring. Featuring an enameled black and white checkerboard design, this style is anything but square!

Rainbow Quartz Ring

Attract allll the positive vibes with our Rainbow Quartz Ring. Set on a delicate silver band, this pretty pastel style features a rainbow glass quartz stone to remove negative energy and enhance your creativity. Each stone is 100% unique, so no two rings look alike!

Cancer Survivor Bracelet

Help us show support for everyone battling cancer in our Survivor Bracelet. With every purchase of this sunny yellow Original bracelet you are supporting research to find the newest and best treatments for all cancer patients. For each bracelet sold, 5% of the purchase price* will be donated to Stand Up To Cancer (SU2C) from now through 12/31/22.*If you'd like to learn more about our Charity donation percentages, click here.

Shimmering Wave Charm

Our Shimmering Wave Bracelet is sure to make a splash, thanks to the sleek silver cutout charm and sparkly stone. Add this simple string style to your spring stack for a look that’ll really make waves.

Fruit Charms Bracelet

Talk about cute fruit! Our Fruit Charms Bracelet features our bitty braid design, with dangling enameled fruit charms for your daily dose of adorable.

Striped Face Mask

We teamed up with Vera Bradley to create this limited-edition face mask that makes staying safe look chic! With an abstract stripe design inspired by the colors of the desert, our non-medical face masks are made from 100% cotton and are soft, breathable and comfortable to wear.With two layers of fabric, they feature a slip opening to insert a disposable filter (sold separately). Soft, white elastic ear straps are easy to adjust. Mask is machine washable. Please note, mask helps reduce exposure to dust, allergens, germs and bodily fluids; however, mask is not a respirator and will not eliminate the risk of contracting disease or infection.5% of the purchase price* will be donated to Direct Relief, a humanitarian aid organization that provides protective gear and essential medical items to health workers on the front lines responding to COVID-19.*If you'd like to learn more about our Charity donation percentages, click here.

Pancreatic Cancer Awareness Bracelet

Raise awareness with our Pancreatic Cancer Awareness Bracelet. With every purchase of this purple and white Original bracelet you are supporting research to find the newest and best treatments for all cancer patients. For each bracelet sold, 5% of the purchase price* will be donated to Stand Up To Cancer (SU2C) from now through 12/31/22.*If you'd like to learn more about our Charity donation percentages, click here.

Toucan Charm Bracelet

Look super tropi-cool in our Toucan Charm Bracelet. This bitty braid design features a dangling, enameled toucan charm. For each bracelet sold, 5% of the purchase price* will be donated to the Rainforest Trust, a nonprofit that purchases and protects the most threatened tropical forests.*If you'd like to learn more about our Charity donation percentages, click here.

Mykonos 3 In 1 Layered Necklace

Our Mykonos 3-in-1 Layered Necklace is the next best thing to a Greek getaway. Featuring three designs in one, this statement-making style includes an open link chain, a dangling turquoise bead beauty, and a seeing eye pendant with a sparkling glass stone.

La Costa Gemstone Waterfall Earrings

Endless summer nights look sooo much more elegant with our La Costa Gemstone Waterfall Earrings. This stunning set comes in two metal finishes—silver and rose gold—with genuine gemstone chips for an elevated effect. Choose aquamarine for peace and calm, or clear quartz for some extra clarity.

Spring Daisy Seed Bead Bracelet

Get a daisy—er, dainty—look with our Spring Daisy Seed Bead Bracelet. Set on a bitty braid base, this super-girly style features a strand of baby pink seed beads and an aww-dorable beaded daisy charm.

Mermaid Heart Charm Bracelet

If you looooove the ocean, then you’ll adore our Mermaid Heart Charm Bracelet! This bitty braid design comes in four fresh hues and two metal finishes, with a dainty heart charm featuring an iridescent, scale-like effect.

Rosarito Chain Bracelet

A statement piece all on its own, the Rosarito Chain Bracelet is a major PV staple! With three loose mini disk chains in silver and gold all connected as one bracelet, you can easily pair this style with any summer look.

Candy Cowrie Charm

Who doesn't love candy and cowrie shells?! Our Candy Cowrie Charm Bracelet comes with a single enamel cowrie shell in baby blue or pink attached to a classic bitty braid that's filled with sweetness!

First Light Pack

Wanna feel like you’re at the shore from the moment you wake up? Then snag one of our new First Light Style Packs! This four-piece set features an Original string style, a chain-and-aqua-bead bracelet, an enameled Wave charm and a beaded bitty braid bracelet.

Original Hufflepuff™ Charm Bracelet

Charm your friends with the enchanting Original Hufflepuff™ House Charm Bracelet! Set in a yellow and black 9-strand band, this bracelet features a hanging Hufflepuff™ House Crest so you can show your badger pride! For every bracelet sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)

Delicate Layered Twist Ring

Stacked style never looked so good, thanks to our Delicate Layered Twist Ring. With five layers of subtly textured bands, this piece gets even prettier with pops of faceted acrylic beads that add the perfect amount of sparkle.

Teddy Bear Mini Backpack

Heading out for a fun day? Grab one of our new Mini Backpack, the perfect size for holding all your essentials while still looking mega cute! This mini backpack features a large main compartment, a front zipper pouch pocket, padded straps and a custom Pura Vida patch in plush teddy bear fabric!

Costa Cowrie Charm

Luxe meets the sandy shores with the Costa Cowrie Charm Bracelet! Sitting on a white bitty braid, each bracelet features a cowrie shell with the edges dipped in silver making them a real hidden treasure!

Ibiza Cowrie Charm Anklet

Get ready to catch a flight to Spain with our new Ibiza Cowrie Charm Anklet! Full of bold pinks, bright blue beads and some summer yellows, this anklet features a raw cowrie charm and seed beads you can't refuse.

Heart and Arrow Toe Ring

Cupid is on the hunt with our Heart & Arrow Toe Ring! This super cute open front design comes in sterling silver and a rose gold or silver finish that'll have everyone falling in love with you!

Love Hearts Hoop Earrings

Could you ask for a pair of earrings that were amour adorable?! Our Love Hearts Hoop Earrings come in two color combos—silver with red enamel and rose gold with champagne pink enamel—and feature a “LOVE” inscription on the inside of the hoop for an extra dose of romance.

Mother of Pearl Compass Necklace

Not all who wander are lost. Release your inner wanderer with the Mother of Pearl Compass Necklace. This piece features an 18-inch cable chain with a sleek compass pendant that is sure to have you booking your next flight ASAP!

Open Heart Paperclip Chain Bracelet

We’re head over heels for the Open Heart Paperclip Chain Bracelet. This stackable statement style comes in three metal finishes—gold, silver and rose gold—with a paperclip link chain and cutout heart charm.

Love Wire Wrap Ring

Wear your heart on your finger with our Love Wire Wrap Ring. Available in a gorgeous rose gold finish, this dainty design was made for the romantic at heart.

Havana Nights Pack

Dance the night away with our new Havana Nights pack! Featuring a palm tree medallion charm, a delicate flamingo charm and our classic Malibu bracelet, this light and bright pack is a must-have for any vacay in the tropics!

Happy Face Spinner Necklace

Turn that frown upside down with our first ever reversible spinner necklace! This long adjustable style features a sunny yellow happy face pendant that can be spun to reveal a sad face on the other side.

Happy Face Slider Bracelet

Our Happy Face Slider Bracelet will turn that frown upside down! This made-to-stack style features a delicate silver chain and colorful seed beads, with a smiley face charm and slider design for a customizable fit.

Sun Ray Ring

Whether you're swimming in the ocean or hanging on the beach, the Sun Ray Ring is sure to give you all the sunny vibes! This super chic ring comes in a silver or gold finish and features a sun motif with a shiny glass opal stone in the center.

Mystery Tee

Love surprises? (Yup, us too.) Grab one of our Mystery Tees, and we'll send you a super-special, totally secret style!Our tees are valued at $25 so you'll be saving 40%! *Note: our Mystery Tee contains the same style, so you will receive duplicates if ordering multiples.*

Under the Sea Anklet

Hammered Wrap Toe Ring

Make your feet extra fancy with our Hammered Wrap Toe Ring. Available in two metal finishes—silver and rose gold—this statement style features hammered metal for subtle texture and a wraparound design for added wow factor.

Gudetama Ring

Make sure your outfit’s looking gude with our Gudetama Ring! Set on a delicate gold band, this quirky style features Sanrio’s Gudetama, who’s known for its super-chill and laidback vibe. Pair it with our Gudetama Enamel Charm Cord Bracelet for twice the cuteness. For each Sanrio style sold on our website, Pura Vida will donate 5% of the purchase price* to Kindness.org, a nonprofit organization dedicated to building a kinder world.*If you'd like to learn more about our Charity donation percentages, click here.© 2021 Sanrio CO., LTD. used under license

Bow Earrings

Our Bow Earrings are the perfect gift to yourself (or your BFF, sister, cousin, etc.). Available in silver or rose gold, this dainty design adds a touch of whimsy to your style and ties together any look.*Discount valid only on specific selected items. No coupon code required; discount will automatically be applied to select products in cart. Cannot be combined with any other offers or discounts. Does not apply to previous purchases. Final Sale. Sale ends January 16, 2022 at 11:59 PM PDT (January 17 at 8:59 AM CET).

Opal Charm

Bringing one of our best selling charms to a wrist near you, the new Opal Charm Bracelet is making an entrance! Featuring an ever so sparkling opalescent charm in blue or white, this classic design is a must.

Shell Claw Clip

Keep your hair looking beachy with the Shell Claw Clip! Featuring a shell design in a rose gold or silver finish, this hair clip is the perfect way to throw your hair up on a summer day!

Meadow Pendant Necklace

Our Meadow Pendant Necklace means you can always be dancing in daisies! Featuring a dried daisy resin pendant hung on a delicate silver chain, this flower power piece looks super cute with any preppy fit!

Sunshine Tag Chain Necklace

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.Greet the glow of the summer sun with our Sunshine Tag Chain Necklace. Set on a delicate, lightweight chain in a sterling silver or 18k gold plated finish, each vintage-inspired piece features an etched sunshine graphic charm, accented by a glimmering natural opal stone. Flip the charm over to reveal embossed lettering that inspires you to live in the now and embrace a “sunshine state of mind.”

Silver Swells Pack

Listen to the waves with our Silver Swells Pack! In seafoam and silver, this pack includes a double flat coin chain slider bracelet, a mini waves chain bracelet and a flat coin chain bitty braided bracelet! Your source of a little vitamin sea!

Pride Stretch Star Beaded Bracelet

Show off the star you are in our Pride Stretch Star Beaded Bracelet! This easy-on-and-off design features a constellation of star beads, brightened up by a rainbow of colorful seed beads to really make it pop.For every bracelet sold, we'll donate 5% of the purchase price* to The Trevor Project, the world's largest suicide prevention and crisis intervention organisation for LGBTQ young people, with a minimum donation of $25,000.*If you'd like to learn more about our Charity donations, click here.

Starlight Hoop Earrings

Shoot for the stars in our Starlight Hoop Earrings. This sleek silver pair is accented with a constellation of star charms for a little Milky Way magic. Hint: Wear it with our Celestial Malibu Bracelet for a totally lunar look.

Endless Summer Chain Anklet

We vote YES to summer never ending with our new Endless Summer Chain Anklet! This mini open link chain anklet comes with a silver finish and a one inch extension that you can wear all summer (or year) long!

Wander Elephant Hoodie

Never stop exploring with our Wander Elephant Hoodie! This vintage white hoodie has a super cool vintage feel with a distressed safari graphic on the front that says “Be Wild And Wander”! This tee is sure to be on rotation all year round! Once you wash it, it’ll shrink in all the right places for a perfect fit!For each hoodie sold, 5% of the purchase price* will be donated to One Tree Planted, a nonprofit focused on global reforestation, to help plant trees in Africa to support the habitats of elephants and overall biodiversity in the region.*If you'd like to learn more about our Charity donations, click here.

Paw Print Ring

Show your support for pups all around the nation with our new Paw Print Charity Ring. For each Paw Print Ring sold, 5% of the purchase price* with a minimum donation of $10,000 will be donated to Best Friends Animal Society® to support their work to end the killing of dogs and cats in America's shelters by 2025.*If you'd like to learn more about our charity donations, click here.

Summer Vibes Fitted Tee

Master the casual-cool look in our Summer Vibes Fitted Tee. In a body-skimming silhouette, this simple style comes in shades of pink or blue, with a Pura Vida script logo and summer graphics on the chest.

Statement Gemstone Ring

Our Statement Gemstone Ring was just crowned the most gorgeous piece *ever*. This chunky rose gold design is topped off with a diamond-shaped opalite stone, which shimmers and shines anytime the light hits it.

Neon Double Chain Bracelet

Dainty meets the deep blue sea with our Neon Double Chain Bracelet! This bracelet features neon blue beads on a delicate silver chain bracelet paired with three ocean inspired charms - a clam shell, a shark tooth and a cowrie shell!

Luna Quartz Ring

Chic will be your middle name with the Luna Quartz Ring! This rose gold ring features a long raw clear quartz stone known for its master healing properties. The stones are 100% genuine (aka 100% unique!).

Opal Wave Toe Ring

Everything comes in waves, sparkly opalescent waves! The Opal Wave Toe Ring features our classic wave design in silver or rose gold with a floating opal stone to really elevate your beach days.

Shark Jaw Barrette

Take a bite out of our new Shark Jaw Hair Barrette! Featuring a silver shark jaw, with mega *sharp* shark teeth, this hair barrette is the perfect accessory to keep your hair in place while celebrating Shark Week all year long. For each Shark Week style sold, 5% of the purchase price* will be donated to Oceana, Inc. to help save sharks and protect the oceans, with a minimum donation of $50,000 by April 30th, 2023.(C) 2021 Discovery*If you'd like to learn more about our charity donations, click here.

Cameo Charm

Bringing preppy aloha vibes with our new Cameo Charm Bracelet this summer! In baby pinks and icy blues, this bracelet features a cameo flower charm sitting pretty on a bitty braid.

Summer Fridays Anklet

Turquoise and Moonstone Stud Earrings

Go boho with our new Turquoise and Moonstone Stud Earrings! Each earring features a turquoise stone with a moonstone sitting pretty on top to give you ultimate music festival vibes.

Live Slow Crop Hoodie

Slow down and smell the roses with our Live Slow Crop Hoodie! This custom pink tie dye hoodie with an ever so slow sloth graphic saying “Live Slow” is the ultimate statement piece! After your first wash, the Live Slow Crop Hoodie shrinks in all the right places for a perfect fit!For each hoodie sold, 5% of the purchase price* will be donated to One Tree Planted, a nonprofit focused on global reforestation, to help plant trees in Central and South America to support the habitats of sloths and overall biodiversity in the region.*If you'd like to learn more about our Charity donations, click here.

Eye Love You Charm

Tell ‘em how you really feel with our Eye Love You Bracelet! This quirky design comes in two string hues—white and winterfresh—with dangling eye, heart and ‘U’ charms that send the sweetest little message.

Solid Blush Face Mask

We teamed up with Vera Bradley to create this limited-edition face mask that makes staying safe look chic! With a pretty pink hue, our non-medical face masks are made from 100% cotton and are soft, breathable and comfortable to wear.With two layers of fabric, they feature a slip opening to insert a disposable filter (sold separately). Soft, white elastic ear straps are easy to adjust. Mask is machine washable. Please note, mask helps reduce exposure to dust, allergens, germs and bodily fluids; however, mask is not a respirator and will not eliminate the risk of contracting disease or infection.5% of the purchase price* will be donated to Direct Relief, a humanitarian aid organization that provides protective gear and essential medical items to health workers on the front lines responding to COVID-19.*If you'd like to learn more about our Charity donation percentages, click here.

Sunshine Tag Ring

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.Embrace a sunny state of mind in our stunning Sunshine Tag Ring. Expertly crafted with a sterling silver or 18k gold plated finish, this statement-making style features an etched sunshine graphic on the front, accented by a natural white opal stone. Each ring is embossed with lettering along the inside, with an antique feel that’s both delicate and natural.

Radioactive Bracelet

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Double Chain Anklet

Our Double Chain Anklet is twice as nice! Available in two metal finishes—silver and rose gold—this layered design features both a delicate chain and an open link chain for a simple style that still makes a statement.

Keroppi Enamel Charm Bracelet

Hop on over and grab our Keroppi Charm Bracelet! Featuring the Sanrio character Keroppi, this bitty braid style is set on a neon yellow band and includes an enamel Keroppi charm. Match it back to the Keroppi Ring for a toad-ally adorable duo. For each Sanrio style sold on our website, Pura Vida will donate 5% of the purchase price* to Kindness.org, a nonprofit organization dedicated to building a kinder world.*If you'd like to learn more about our Charity donation percentages, click here.© 2021 Sanrio CO., LTD. used under license

Iridescent Shell Bracelet

We‚Äôre big fans (get it?!) of the Iridescent Shell Bracelet! Available in four gorgeous shades‚Äîlight purple, ice blue, white and black‚Äîthis bitty braid design features a shimmering shell charm with a cool iridescent effect.

Mini Wave Chain Anklet

Good things come in small packages, especially with our Mini Wave Chain Anklet! Strung together with itty bitty rose gold wave charms, this delicate chain anklet is begging to be warn to the beach this summer.

Mini Coin Beaded Bracelet

Our Mini Coin Beaded Bracelet is the perfect blend of boho and beachy, thanks to a combo of turquoise heshi beads and textured coin charms. This statement-making style takes your basic stack to the next level.

Opal Crescent Charm Necklace

An important symbol in ancient cultures, the crescent moon represents new beginnings and optimism. The Opal Crescent Charm Necklace features a crescent moon motif filled with opal hanging from a rose gold plated flat cable chain.

Wave Cuff Bracelet

Our best-selling Wave style is back in bracelet form! These cuffs are plated to perfection so they catch the light from every angle. Get ready to bring those beachy vibes all. year. long. Available in both gold, silver, and rose gold, these special edition cuffs are bound to go quick!

Wonderland Half Flat Woven Bracelet

You’ll do a double take when you see our Woven 2-Tone Bracelet! This pale blue woven style is handcrafted by artisans, and stacks up nicely with sooo many PV bracelets.

International Surf Tour Long Sleeve Boxy Tee

It doesn’t get more killer than our International Surf Tour Long Sleeve Boxy Tee. With a slightly slouchy and cropped fit, this classic black style features a a retro Pura Vida logo on the front and vintage-inspired tour graphic on the back.

Mother of Pearl Shell Chip Bracelet

Our Mother of Pearl Shell Chip Bracelet is the epitome of beachside beauty. Set on a bitty braid band, this stunning sea-inspired style features shimmering Mother of Pearl shell beads, for a natural look that’s oh-so-chic.

Hufflepuff™ Sticker

For every sticker sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s21)

Celestial Earrings

Outer space is so in style, thanks to our Celestial Earrings. This pair of rose gold pretties features an open circle design dotted with lunar symbols and a single rhinestone—so you can truly shine like the star you are.

Harry Potter Style Pack

Complete your look with this bewitching Harry Potter Style Pack! This 4-bracelet combo features a vanilla-colored bitty braid band with a gold chain and wand charm, a vanilla-colored bitty braid band with a Winged Key charm, a black 9-strand band with gold-plated beads, and a Half n Half bracelet featuring black and gold seed beads on a thick elastic string on half the bracelet, while the other half is a gold-plated paperclip chain. For every style pack sold, Pura Vida will donate 5% of the purchase price to the World Literacy Foundation, with a maximum donation of $25,000. Your donations will help further the World Literacy Foundation’s mission to ensure that every child—regardless of geographic location—has the opportunity to acquire literacy skills and books to reach their full potential!*If you'd like to learn more about our charity donations, click here.WIZARDING WORLD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)

Beach Scene Tee

No beach day is complete without our Beach Scene Tee. A colorful beach scene graphic on the front keeps the vintage vibes coming, making this a closet staple. Don’t forget, after your first wash this one shrinks in all the right places for a perfect fit!

Organic Stone Ring

Boho meets chic in this oh-so-perfect Organic Stone Ring. This glimmering piece is made up of a delicate silver or rose gold band and finished with a natural onyx or quartz stone for just the right amount of sparkle.

Seaside Stone Earring Set

Embrace the sea and a little bit of glam with our Seaside Stone Earring Set. This beautiful trio of designs features opal and cubic zirconia stones that go perfectly together or can be worn on their own.

Gryffindor™ Sticker

Mixed Heshi Stretch Anklet

Our Mixed Heshi Stretch Anklet practically screams “summer fun!” Made with a continuous band of vinyl heshi bead discs, this tri-color design is easy to slip on and off, so you can toss it on in a snap for all your warm-weather plans.

PV Sun Logo Hoodie

Instantly brighten up your mood with our PV Sun Logo Classic Hoodie! Available in classic black or a spring shade of orchid, this classic style features a groovy sun-inspired Pura Vida logo on both the front and back, plus two-tone strings for an extra pop of color.

Butterfly Kiss Ring

Let your style take flight this spring with our Butterfly Kiss Ring! This oh-so-pretty piece comes in a silver finish and features an oversized cutout butterfly design that will make a major statement.

Hello Kitty Bow Choker

Our Hello Kitty Bow Choker is the cutest style ever! Set on a delicate rose gold chain, it features a floating cutout bow charm as a nod to our super cute friend. For each Sanrio style sold on our website, Pura Vida will donate 5% of the purchase price* to Kindness.org, a nonprofit organization dedicated to building a kinder world.*If you'd like to learn more about our Charity donation percentages, click here.© 2021 Sanrio CO., LTD. used under license

Pink Cowrie Seed Bead Bracelet

Color meets cowrie with the Pink Cowrie Seed Bead Bracelet! A pink enamel cowrie charm sits tucked between some black and white seed beads that absolutely *need* to be paired with our Glow For It Anklet Pack!

Cannonball Anklet

Orca Charm Bracelet

Make a splash this spring with our Orca Charm Bracelet. Available in two string shades—sky blue and vanilla—this bitty braid design features a dangling orca charm with black and white enamel. For every bracelet sold, Pura Vida will donate 5% of the purchase price ($10,000 minimum) to the Wildlife Conservation Network. This nonprofit organization protects endangered wildlife by supporting conservationists who ensure wildlife and people coexist and thrive. Find out more at wildnet.org!*If you'd like to learn more about our charity donations, click here.

Pastel Cheetah Jewellery Case

Embrace your inner wild child with our Pastel Cheetah Jewellery Case. Perfect for storing alllll your PV styles, this zippered case comes in a retro pink-and-green color combo, with a 70s-inspired Pura Vida logo so you can rep the best.

Dainty Hearts Anklet

What’s not to <3 about our Dainty Hearts Anklet?! Available in two metal finishes—silver and rose gold—this pretty piece features a delicate chain band and five cutout heart charms for the ultimate lovable look.

Mermaid Vibes Style Pack

Our Mermaid Vibes Style Pack sure knows how to make a splash! With three ocean-inspired styles, this stack includes a bitty braid bracelet with an iridescent shell charm, a braid-and-chain design in a sea-blue hue, and a shimmering beaded bracelet that‚Äôll totally make waves.

Glow For It Anklet Pack

If you haven't heard by now, anklets are definitely *in*! Our Glow For It Anklet Pack comes with not one but two summer ready anklets. One featuring black and white beads with a freshwater pearl and the other in neon yellow with striped beads and a super unique pink cowrie shell!

Sealife Stretch Bracelet

Don’t even think about heading to the beach without slipping on our Sealife Stretch Bracelet! This easy-on-and-off style comes in two stunning hues—a sand-inspired pink and sea-inspired turquoise—with pops of white and silver or gold for an eye-catching effect.

Iridescent Sun Ring

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Bathe in the warm rays of the summer sunshine with our Iridescent Sun Ring. Handcrafted in sterling silver or 18K gold plating, this delicate design features an all natural rainbow moonstone in the center of a sunburst charm, for a natural effect that layers up for a luxe look.

Gold Wave Black

Ride the wave in style with our new Gold Wave Charms! This bracelet features three colored strings and a cutout wave charm that looks totally rad worn solo or in a stack.

Live by the Sun Oversized Crew Fleece

Embrace allll the PV vibes with our Live by the Sun Crewneck Sweatshirt. This made-to-layer style comes in two colors—a peachy pink and classic black—with a bold graphic that’s distressed for a vintage look.

Large Wave Hoop Earrings

Searching for a killer style to add to your Wave collection? Look no further than our Large Wave Hoop Earrings! Available in a silver finish, these beach-ready beauties feature our signature Wave outline, for a surf style that’s made for sunny days.

Opaque Resin Wave Charm Bracelet

We just took our Wave collection to a whole new level with the Opaque Resin Wave Charm Bracelet! Set on a bitty braid band, this stackable style features the classic cutout wave charm, but with a luxe resin filling for a more elevated look.

Heart Chain Choker

We’re tooootally crushin’ on the Heart Chain Choker. Available in two metal finishes—silver and rose gold—this super-girly style features a continuous band of cutout heart charms, for a dainty look that’s both femme and flirty.

Stone Heart Locket Necklace

Add some love to a locket with our Stone Heart Locket Necklace! This heart shaped locket comes in a romantic rose gold finish and a pearl inlay to make any love store shine!

Neon Chain Slider Bracelet

Our Chain Slider Bracelets are becoming a fan favorite and we're here for it! Featuring tiny beads and a delicate silver chain, this slider bracelet comes in this summer's neon yellows and blues.

Teardrop Charm Anklet

It's your birthday you can cry if you want to, especially if you're wearing the Teardrop Charm Anklet! This silver chain anklet comes with tiny teardrop charms finished in a white opal to make all your tears sparkle pretty.

Fruit Chain Bracelet

This juicy style will be your main squeeze! Five unique enameled fruit charms on a glimmering silver bracelet, sure to make any stack sweeter. What else is in this season? Our matching choker of course!