Giving Back + Doing Good

Here at Pura Vida, we are so grateful to have donated over $2.6 Million to more than 175 charity partners. We love to give back to organizations that we believe are making a difference in the world.

*Charity donation counter includes donations that are currently being processed. 

In an effort to be more transparent with our consumers, we would love to provide a breakdown of our donation amounts to each of our awesome charity partners. As stated on each of our charity-related product pages, we donate 5% of the purchase price* to our charity partners after each quarter has ended. If purchased from an authorized retailer, 5% of Pura Vida's MSRP will be donated. MSRP is the price listed on the product page before any sales or discounts.

For our disaster relief bracelets, including the Wildfire Relief bracelet, we donate 100% of the net profits** for each bracelet sold. Please see the product page for the donation percentage for each style.

**Net Profit = Gross Sales – Discounts – Returns - Cost of Goods Sold (Standard cost + Shipping expenses) - Facebook Ads (35%) - Credit Card Fees (2.5%)

    In addition to the information provided above, we would like to note that the donation associated with the sales of every charity-related product is not tax-deductible to the purchaser.

    We hope that this disclaimer is helpful to our customers purchasing with a cause in mind and if there are any questions regarding our charity program, please reach out to

    Interested having product donated for an upcoming charitable event? Click here!

    Our Active Charity Partners

    1% For The PlanetAlzheimer's Foundation of AmericaAmerican Heart AssociationAnxiety and Depression Association of AmericaAutism SocietyBoarding for Breast CancerBoys & Girls ClubCharity WaterClearwater Marine Aquarium Research InstituteColorectal Cancer AllianceCoral Reef AllianceGirls on the RunGO2Homes For Our TroopsJDRFLove Your Brain FoundationLupus Foundation of AmericaMarch of DimesMental Health AmericaNational Down Syndrome SocietyNational Parks Conservation AssociationNever Ever Give UpOceanic Preservation SocietyOne More WaveOne Tree PlantedOperation Underground RailroadPandas InternationalParkinson's FoundationPeach's Neet FeetRainforest TrustRAINNSan Diego LGBT PrideSea Turtle ConservancySEE TurtlesShatterproofStand Up To CancerSuicide Awareness Voices of EducationSurfrider FoundationThe Elephant SanctuaryDirect Relief