Our Journey

Follow our Pura Vida journey and see the milestones that have shaped our brand!

Let's Take A Trip...

Original string bracelets on wrist Girl looking at Pura Vida website on laptop
2010 Graphic

We launched the bracelet that started it all, the Original.

Shop Originals

The Pura Vida
Bracelets website
went LIVE!

Braided bracelets on 2 wrists A bunch of metal P-charms Robert Downey Jr. wearing a Pura Vida Bracelet's Original Girl with a sunflower in her hair
2011 Graphic

You fell in love with our second fan fave, Braided bracelets!

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Our signature “P” charm became the finishing touch to every bracelet.

David Beckham AND Robert Downey Jr. spotted wearing PV!Photo source: theoxfordtrunk.com

Crazy Shirts went down in history as the first store to ever carry PV.

Find a store near you
A wrist with charity bracelets A photo of Lauren Conrad from The Hills
2012 Graphic

We donated $247 to Surf Aid through our first charity product!

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Lauren Conrad became our IT Girl as our very first influencer.Photo source: lauranconrad.com

Two Pura Vida Brand Ambassadors
2013 Graphic

The #PVCrew started with our new Brand Ambassador Program.

Become an ambassador
The Today Show logo with an ocean background
2014 Graphic

You caught Pura Vida on The Today Show!

See us in the press
A model wearing 4 Pura Vida anklets
2015 Graphic

We introduced ultimate beach vibes with our new Anklets.

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A Pura Vida Bracelet club pack
2016 Graphic

The Bracelet Club delivered its very first exclusive pack!

Join the Bracelet Club
A model wearing a silver Pura Vida wave ring
2017 Graphic

Our new Wave Ring became the ring of all rings.

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Hailey aka Dreaming Out Loud and her style pack Four influencer models A model wearing 5 Pura Vida earrings A bunch of Pura Vida Stickers
2018 Graphic

The DOL pack set the bar high as our first influencer pack ever!

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Pura Vida took our first of many dreamy influencer trips.

We brought sparkle and shine with our new jewelry collection.

Shop Jewelry

By popular demand, we started selling our iconic Pura Vida stickers!

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A Pura Vida Jewelry Club pack The Pura Vida and Very Bradley collaboration backpack A model standing in the ocean A photo of Pura Vida's compostable packaging
2019 Graphic

One club wasn’t enough so we *had* to launch our Jewelry Club.

Join the Jewelry Club

We became part of the Vera Bradley family! Lots more to come!

We went overseas and started selling internationally in Europe!

We started #GreenGoals to be more sustainable and eco-friendly!

Two models wearing a full wrist of bracelets A model wearing a Pura Vida face mask
2020 Graphic

Our collaborations and charity initiatives are still going strong in 2020!

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Pura Vida face masks became the new necessity!

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Two model's wearing Pura Vida apparel Pura Vida's retail store front Models wearing Pura Vida's Disney bracelets
2021 Graphic

We launched our first collection of apparel!

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Pura Vida opens their first ever retail store in San Diego, CA!

Visit the store

We had a HUGE collaboration with Disney!

Shop Disney
Demi-Fine Jewelry Models on the beach with a Certified B Corp Logo overlay Pura Vida t-shirts and sweatshirts Pura Vida retail store moss wall
2022 Graphic

We launched our Demi-Fine collection, featured 18k gold plating and sterling silver.

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Pura Vida officially becomes B-Corp Certified!

We expanded our apparel collection, including hoodies, shorts, and more!

Shop Apparel

Shop Pura Vida IRL with new retail stores open from coast to coast!

Find a Store