
Our Journey
Follow our Pura Vida journey and see the milestones that have shaped our brand!
Let's Take A Trip...



We launched the bracelet that started it all, the Original.
Shop OriginalsThe Pura Vida
Bracelets website
went LIVE!





You fell in love with our second fan fave, Braided bracelets!
Shop BraidedOur signature “P” charm became the finishing touch to every bracelet.
David Beckham AND Robert Downey Jr. spotted wearing PV!Photo source: theoxfordtrunk.com
Crazy Shirts went down in history as the first store to ever carry PV.
Find a store near you


We donated $247 to Surf Aid through our first charity product!
Shop CharityLauren Conrad became our IT Girl as our very first influencer.Photo source: lauranconrad.com


The #PVCrew started with our new Brand Ambassador Program.
Become an ambassador

You caught Pura Vida on The Today Show!
See us in the press

We introduced ultimate beach vibes with our new Anklets.
Shop Anklets

The Bracelet Club delivered its very first exclusive pack!
Join the Bracelet Club

Our new Wave Ring became the ring of all rings.
Shop Wave Ring




The DOL pack set the bar high as our first influencer pack ever!
Shop Style PacksPura Vida took our first of many dreamy influencer trips.
We brought sparkle and shine with our new jewelry collection.
Shop JewelryBy popular demand, we started selling our iconic Pura Vida stickers!
Shop Stickers




One club wasn’t enough so we *had* to launch our Jewelry Club.
Join the Jewelry ClubWe became part of the Vera Bradley family! Lots more to come!
We went overseas and started selling internationally in Europe!
We started #GreenGoals to be more sustainable and eco-friendly!



Our collaborations and charity initiatives are still going strong in 2020!
Shop All ProductsPura Vida face masks became the new necessity!
Shop Face Masks



We launched our first collection of apparel!
Shop ApparelPura Vida opens their first ever retail store in San Diego, CA!
Visit the storeWe had a HUGE collaboration with Disney!
Shop Disney




We launched our Demi-Fine collection, featured 18k gold plating and sterling silver.
Shop Demi-FinePura Vida officially becomes B-Corp Certified!
We expanded our apparel collection, including hoodies, shorts, and more!
Shop ApparelShop Pura Vida IRL with new retail stores open from coast to coast!
Find a Store